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»AdBlock Plus

AdBlock Plus Parent Eyeo Ventures Into Programmatic

The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch its first programmatic technology for reaching ad-blocking audiences on Wednesday. The Acceptable Ads Exchange (AAX) has been in in alpha testing since February with three DSPs – one in the US and two in Europe... Continue reading »
by James Hercher // September 11th, 2018 //
»
Ad Blocking’s Old Guard Remains Strong, But Faces Growing Competition

Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the Acceptable Ads whitelisting platform designed by ABP to monetize ad-block users. But the consumer market for ad blocking has branched into apps, mobile browsers and antivirus software all peddling ad blocking wrapped... Continue reading »
by James Hercher // July 28th, 2017 //
»
The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition

Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade... Continue reading »
by James Hercher // April 21st, 2017 //
»
Adblock Plus Adds Brand Clout (And Gets Clouted)

Soon after Adblock Plus (ABP) developer Eyeo revealed the publisher, brand and ad tech executives on its Acceptable Ads Committee (AAC) Wednesday, many of those members’ employers swiftly distanced themselves. Dell, Condé Nast and Rocket Fuel are among eight companies with members on the committee. The panel would manage ad policies for Eyeo’s Acceptable Ads... Continue reading »
by James Hercher // March 16th, 2017 //
»
The Next Big Test For Ad Blocking: Can Adblock Plus Grow And Grow Up?

A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only did the ‘adpocalypse’ never materialize, many of the same stakeholders who were on the defensive now see a chance to reclaim lost ground. “People were literally saying this is the death of the web, and... Continue reading »
by James Hercher // January 3rd, 2017 //
»
DMEXCO: Google And AppNexus Refuse To Work With Adblock Plus

Google has severed its relationship with ComboTag, the Israeli startup that sourced buyers for Adblock Plus’ recently launched Acceptable Ads Platform. “We were just as surprised as you were and certainly don’t want to be in a business relationship that [supports this],” Google’s SVP of ads and commerce, Sridhar Ramaswamy, told reporters at DMEXCO in... Continue reading »
by Kelly Liyakasa // September 14th, 2016 //
»
Adblock Plus Shifts Into Ad Tech With SSP Offering

Germany-based Adblock Plus (ABP) on Tuesday debuted its beta supply-side platform (SSP) offering, called the Acceptable Ads Platform. It marks the company’s first move into an ad tech space it typically criticizes. “We’ve always called the Acceptable Ads initiative an ongoing experiment,” ABP ops manager Ben Williams told AdExchanger. “We’ve improved it over time, surveying... Continue reading »
by James Hercher // September 13th, 2016 //
»
Facebook Signals Strong Anti-Ad Block Position

Facebook introduced a page-loading protocol on Tuesday that makes its ads almost indistinguishable from Facebook content, and thus prevents ad blockers from working on its site. Andrew Bosworth, the social media company’s VP of ads and business platform, said the change forces ad blockers to choose between not blocking ads or severely undermining the user... Continue reading »
by James Hercher // August 9th, 2016 //
»
China Is Banning Ad Blockers (But It Might Also Not Be)

It’s probably not a good idea to use Google Translate on legal language. Roughly two weeks ago, the Chinese government released online regulations that include new rules governing paid search results, embedded links, video ads and email advertising. A buried clause within the edict also seems to outlaw ad blocking – and when Adblock Plus realized... Continue reading »
by Allison Schiff // July 22nd, 2016 //
»
Germany's Axel Springer Wins Partial Court Victory Against Adblock Plus

After a string of court losses, Axel Springer finally landed a blow on Eyeo’s Adblock Plus (ABP). On Friday, a German court granted the German publishing giant a partial victory in its appeal of a previous decision. In question was ABP’s Acceptable Ads initiative, an open source ad-block revenue channel (meaning other ad blockers can... Continue reading »
by James Hercher // June 24th, 2016 //
»
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