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»AdBlock Plus

Programmatic Vet Terry Taouss Is The New President Of The Acceptable Ads Committee

The Acceptable Ads Committee (AAC), the group that establishes quality guidelines to whitelist ads on ad blockers, has a new president and he’s an old programmatic hand. Terry Taouss, a Cento vet and currently a principal at ad tech consultancy AdProfs, is taking on the role, replacing Marty Kratky-Katz, co-founder and CEO of Blockthrough, which… Continue reading »
by James Hercher // July 18th, 2022 //
»
ad blocker
How AccuWeather Shored Up Revenue By Monetizing Its Ad-Blocking Audience

Ad blockers are still a thing, even if you haven’t heard much about them in the past few years. And they still see widespread use among ad-weary audiences; about 42.7% of people worldwide had an ad blocker installed as of Q3 2020, according to Statista. But while some publishers may write off ad-blocker users as… Continue reading »
by Anthony Vargas // April 25th, 2022 //
»
The World’s Largest Ad Blocker Launches A DSP

The German ad-blocker company eyeo will be making more ad revenue than ever after launching a demand-side platform called Trestle on Wednesday. Eyeo operates the ad blocker Adblock Plus (ABP), which can be downloaded as a browser plug-in or a mobile browser app, and created the Acceptable Ads program, a committee of ad blockers (ABP… Continue reading »
by James Hercher // August 11th, 2021 //
»
Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at… Continue reading »
by AdExchanger // January 26th, 2021 //
»
Social Distancing With Friends: Eyeo CEO Till Faida

Eyeo GmbH, the German tech company that owns the popular ad blocker Adblock Plus, has navigated a tricky course as the world’s largest ad blocker and, more recently, as an advertising platform in its own right. For years, ad blocking was an uncomfortable topic in digital media and advertising. Nowadays, online ad platforms and mobile… Continue reading »
by James Hercher // May 20th, 2020 //
»
AdBlock Plus Parent Eyeo Ventures Into Programmatic

The German software company eyeo GmbH, which owns Adblock Plus (ABP) and created the Acceptable Ads whitelisting program, will launch its first programmatic technology for reaching ad-blocking audiences on Wednesday. The Acceptable Ads Exchange (AAX) has been in in alpha testing since February with three DSPs – one in the US and two in Europe… Continue reading »
by James Hercher // September 11th, 2018 //
»
Ad Blocking’s Old Guard Remains Strong, But Faces Growing Competition

Ad blocking is generally associated with early browser extensions like AdBlock and eyeo’s Adblock Plus (ABP), which both make their money through the Acceptable Ads whitelisting platform designed by ABP to monetize ad-block users. But the consumer market for ad blocking has branched into apps, mobile browsers and antivirus software all peddling ad blocking wrapped… Continue reading »
by James Hercher // July 28th, 2017 //
»
The Ad Tech Rumor Mill Churns News Of A Chrome Ad-Block Addition

Rumors that Google is considering adding a built-in ad-blocking feature to its Chrome browser elicited a mix of shouts and shrugs across the digital advertising landscape. The potential Chrome ad-blocking extension, first reported Wednesday by The Wall Street Journal, would block ad formats deemed unacceptable by the Coalition for Better Ads (CFBA), a cross-industry trade… Continue reading »
by James Hercher // April 21st, 2017 //
»
Adblock Plus Adds Brand Clout (And Gets Clouted)

Soon after Adblock Plus (ABP) developer Eyeo revealed the publisher, brand and ad tech executives on its Acceptable Ads Committee (AAC) Wednesday, many of those members’ employers swiftly distanced themselves. Dell, Condé Nast and Rocket Fuel are among eight companies with members on the committee. The panel would manage ad policies for Eyeo’s Acceptable Ads… Continue reading »
by James Hercher // March 16th, 2017 //
»
The Next Big Test For Ad Blocking: Can Adblock Plus Grow And Grow Up?

A year ago, the rise of ad blockers put the online advertising ecosystem into an existential crisis. But not only did the ‘adpocalypse’ never materialize, many of the same stakeholders who were on the defensive now see a chance to reclaim lost ground. “People were literally saying this is the death of the web, and… Continue reading »
by James Hercher // January 3rd, 2017 //
»
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