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»ad blockers

CTV Drives Digital Video Ad Spend; Twitter Snaps Up Scroll

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV On Top People love to talk about streaming surpassing linear TV viewership, and that trend shows no sign of slowing down. Digital video advertising is on track to account for more than half of total video ad spend and to outpace traditional TV... Continue reading »
by AdExchanger // May 5th, 2021 //
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Will Publishers Ever Get A Successful Day In Court Against Ad Blockers?

Many in the US digital media industry have cherished hope of a day in court against ad blockers. It's a movement that began with a series of IAB summits last summer and which today is slipping along the spectrum from possibility to fantasy. A year ago, the most likely legal route focused on copyright infringement.... Continue reading »
by James Hercher // August 2nd, 2016 //
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Clean Ads IO: Catching Up With Ad Blockers And The Blockers That Block Them

The dander was up at AdExchanger's Clean Ads IO in New York on Tuesday as the CEOs of two ad blockers engaged in a contentious debate with two prominent adversaries about the rock-and-hard-place situation publishers presently find themselves in. “It might be ironic that an ad blocker can really play a very important role in... Continue reading »
by Allison Schiff // May 25th, 2016 //
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Is Google Putting The Kibosh On Samsung Ad Blockers In Play?

It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an iron first. It appears that some ad-blocking apps are not welcome. Taking a page out of Apple’s playbook, Samsung on Sunday rolled out support for content blocking within the default browser that... Continue reading »
by Allison Schiff // February 5th, 2016 //
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FTC Commissioner Julie Brill: Ad Industry Must Shape Up, Or Face The Wrath Of Ad Blockers

Ad blocking might be marketers’ current headache, but FTC Commissioner Julie Brill believes it’s up to the advertising industry to alleviate that pain. At AdExchanger’s Industry Preview event in New York on Thursday, she called on the audience of vendors, agencies and marketers to create “usable tools” so consumers can deal with their privacy concerns.... Continue reading »
by Ryan Joe // January 22nd, 2016 //
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Next Stop For Network-Level Ad Blocking: The US?

Is carrierwide ad blocking coming to the States? That really depends on who you ask. “Absolutely,” said Roi Carthy, CMO of ad-blocking company Shine. “Simply no way,” said Mike Zaneis, EVP of public policy at the Interactive Advertising Bureau. But there’s a reason for Carthy’s swagger. At the end of September, Jamaica-based telco Digicel revealed... Continue reading »
by Allison Schiff // December 1st, 2015 //
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71% Of Ad-Block Users Would Consider Whitelisting Sites That Don’t Suck

Just because people block ads doesn’t mean they hate advertising – it means they hate bad advertising. Slow-loading, third-party tracking, battery-draining, bandwidth-bleeding, pop-upping, visually questionable and sometimes creepily relevant (but, more often than not, utterly irrelevant) advertising. But a straw poll conducted by Dean Murphy, the developer behind the iOS ad-blocker app Crystal, found that 71% of... Continue reading »
by Allison Schiff // September 25th, 2015 //
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Ad Blocker With A Heart Of Gold? Developer Yanks Top-Ranked 'Peace' From App Store

Citing a guilty conscience, the developer behind the ad blocking app that shot to the top of the iOS 9 charts has pulled his creation off the App Store shelves. Marco Arment, who cofounded Tumblr and created Instapaper before dabbling in ad blocking, said he ultimately couldn't endorse an app that blocked ads en masse. Arment's... Continue reading »
by Zach Rodgers // September 18th, 2015 //
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