• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Xandr

Brands Go Dark; Adweek Changes Hands

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Dark If you noticed your Instagram feed flooded with black squares, it was because of Blackout Tuesday, a collective protest against racism and police brutality. Started by the music industry, major retailers and brands such as Nordstrom and Madewell soon got involved, reports... Continue reading »
by AdExchanger // June 3rd, 2020 //
»
WarnerMedia's Joe Hogan On HBO Max, Shifting Ad Spend And Accelerating Through COVID-19

Joe Hogan and his wife flew to the far corner of northwest Florida in early March for a long weekend. They’ve been there ever since. “If we’re still working from home in a month or two, we’re going to suffer through the heat of the summer here, I’m sure,” said the EVP of sales and... Continue reading »
by Alison Weissbrot // May 28th, 2020 //
»
Failure To Launch: Why Xandr’s ‘Community Garden’ Was Always A Long Shot

When Xandr launched in 2018, it had a grand vision to be the data-driven platform and ad marketplace for the TV industry. But from the start, industry insiders were skeptical that plan would ever come to fruition, and few were surprised when Xandr announced last week it would fold into WarnerMedia. “We kind of thought... Continue reading »
by Alison Weissbrot // May 6th, 2020 //
»
xandr warnermedia
AT&T Folds Xandr Into WarnerMedia

AT&T said Thursday it will combine TV ad tech division Xandr with WarnerMedia. Xandr Chief Business Officer Kirk McDonald will continue to lead the group and report into WarnerMedia Chief Revenue Officer Gerhard Zeiler. Zeiler reports to John Stankey, AT&T’s new CEO. “Xandr and WarnerMedia have always worked hand-in-hand to benefit our incredible advertising partners,” McDonald said in a statement.... Continue reading »
by Alison Weissbrot // April 30th, 2020 //
»
Surge In CTV Viewing Creates New Urgency To Solve Identity

This article is sponsored by Xandr. Given the events of the past month, few questions should remain about the importance of Connected TV (CTV) as an integral part of advertisers’ media plans. According to Nielsen, the AT&T TV Now streaming service saw an approximately 20% increase in total viewing time in the third week of... Continue reading »
by AdExchanger Content Studio // April 15th, 2020 //
»
Content Consumption During COVID-19; More On Brian Lesser’s Exit From AT&T

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Response People forced into quarantine, isolation or however you want to put it are boosting overall content consumption in the United States. Live television is still down year over year, from three hours and 44 minutes per day to three hours and 27... Continue reading »
by AdExchanger // March 17th, 2020 //
»
Xandr CEO Brian Lesser Reportedly Resigns

Xandr CEO Brian Lesser has resigned, Reuters reported. Xandr did not respond to AdExchanger's request for comment. There'd been rumblings within the advertising community about Xandr not living up to expectations. AT&T's ad unit missed internal revenue projections and was off-pace to meet goals it set for later this year, multiple sources told AdExchanger. The... Continue reading »
by Sarah Sluis // March 11th, 2020 //
»
Disney, AMC Networks And WarnerMedia To Sell Linear TV Through Xandr Invest

Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV... Continue reading »
by Alison Weissbrot // March 11th, 2020 //
»
Walmart Media Group Tests Xandr And The Trade Desk For DSP Role

Walmart Media Group (WMG), the retailer’s advertising business, is running a bake-off between Xandr and The Trade Desk to be its DSP partner for off-site advertising. Xandr and The Trade Desk each supported sponsored product campaigns for Walmart in Q4 last year, with the goal to drive site traffic at the lowest cost per click... Continue reading »
by James Hercher // January 31st, 2020 //
»
WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront

Corporate siblings WarnerMedia and Xandr are full steam ahead on data-driven TV sales. Just look at this year’s upfront, where the AT&T subsidiaries will go to market together for the first time. The companies have been inching their way toward a joint offering over the past year and a half in an effort to sell... Continue reading »
by Alison Weissbrot // January 27th, 2020 //
»
See more articles

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • TripleLift’s ‘Help Journalism’ Program Incents Brands To Advertise Against Hard News
  • Beeswax Releases Snowflake Cloud Partnership To Take On Ads Data Hub
  • This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google
  • Ad Tech Madness Stokes Online Competition For Tournament-Starved Techies
  • TV Buyers Skeptical About YouTube; Zynga Buys Turkish Game Studio Peak
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved