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»Xandr

Chris White
Connecting CPG Advertising Strategies To Business Outcomes

This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at times true, in reality advertising is the means to an end for a particular business goal. The goals vary across industries. In healthcare, for example, it might be educating communities about COVID vaccinations, while in... Continue reading »
by AdExchanger Content Studio // April 13th, 2021 //
»
Entercom Buys Podcast Ad Net Podcorn; Tremor Overcomes Pandemic Slump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Podcast Pie Entercom Communications is throwing its hat into the booming podcast space that is expected to generate more than a $1 billion in advertising revenue this year. The company is set to acquire podcast ad network Podcorn in a deal aimed at helping... Continue reading »
by AdExchanger // March 11th, 2021 //
»
3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike the programmatic display ecosystem, the premium video... Continue reading »
by AdExchanger // March 5th, 2021 //
»
Xandr announced three integrations with identity initiatives on Wednesday: Europe’s netID login consortium, LiveRamp IdentityLink and Unified ID 2.0 (natch).
Xandr Integrates With Unified ID 2.0 And Outlines Its Identity Roadmap

Xandr announced three integrations with identity initiatives on Wednesday: Europe’s netID login consortium, LiveRamp IdentityLink and Unified ID 2.0 (natch). The purpose is to enable digital planning, targeting segmentation and measurement using authenticated IDs via Xandr’s programmatic buying platform, Xandr Invest, and through its ad exchange, Xandr Monetize. But these partnerships are also part of... Continue reading »
by Allison Schiff // March 3rd, 2021 //
»
Lasso Teams With Xandr To Drive Healthcare and Pharma Digital Campaigns 

WarnerMedia’s advertising and analytics unit Xandr has partnered with healthcare marketing and analytics platform Lasso to deliver programmatic advertising to the pharma and healthcare industries across CTV, social and email.  Mike DiNorscio, Lasso co-founder and chief revenue officer, told AdExchanger that the partnership, formally announced on Monday, had been underway since Lasso launched in December... Continue reading »
by Tony Rifilato // March 2nd, 2021 //
»
“Wonder Woman 1984” Helped Double HBO Max Activations, But Warner Revenues Drop

AT&T’s WarnerMedia saw the number of activations on its HBO Max streaming platform double in Q4 to 17.2 million from the third-quarter of 2020, thanks in large part to the success of “Wonder Woman 1984.” During its earnings call on Wednesday, AT&T said that the total number of domestic HBO Max and HBO subscribers topped 41... Continue reading »
by Tony Rifilato // January 27th, 2021 //
»
SHE Media Steps Up Deals Powered By Niche Data

SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they’re contextually targeting articles about colds and flus, seasonal allergies or diabetes. But the infrastructure to set up these deals has traditionally been lacking. “That data is passed through... Continue reading »
by Sarah Sluis // January 13th, 2021 //
»
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions... Continue reading »
by Tony Rifilato // December 18th, 2020 //
»
Sarah Warner Harms
4 Reasons Buyers Should Feel Confident Turning To Programmatic Platforms In 2021 And Beyond

This article is sponsored by Xandr. In today’s resource-constrained world, marketers and agencies are paying more attention to how far their digital investment goes. While each buy-side customer will have a slightly different mix of goals for their digital campaigns, three overarching areas of focus are emerging: Supply path advantage: First, marketers and agencies need... Continue reading »
by AdExchanger Content Studio // December 10th, 2020 //
»
With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on... Continue reading »
by AdExchanger Content Studio // December 1st, 2020 //
»
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