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»Xandr

Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant

It’s not the biggest surprise that Google, The Trade Desk and MediaMath were pegged as “leaders” in Gartner’s third Magic Quadrant for ad tech. Google is Google, while The Trade Desk and MediaMath have both been in the DSP space for a long time. But there are a few new entrants on the scene. Beeswax,... Continue reading »
by Allison Schiff // September 30th, 2020 //
»
The Big Story: Rolling With The Punches

It feels a tad early to be buying pumpkin spice lattes (even though you apparently can). But one thing it’s definitely not too early to do? Get ready for Apple’s IDFA changes in iOS 14. And even the biggies need to prepare. Last week, Facebook got very vocal about its plans, which involve not collecting... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
xandr
Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
In Election Run-Up, Xandr Launches Compliance Solution For Programmatic Political Ads

Political advertisers have shied away from programmatic because they require stringent fact-checking and creative approvals. But as streaming soars and people cut the cord, political advertisers want to take advantage of targeting as they shift budget to OTT – especially as the 2020 election approaches. Xandr has launched a curated workflow that allows political and... Continue reading »
by Alison Weissbrot // August 26th, 2020 //
»
Want To Use Carrier Data? 4 Things You Must Know To Maximize Performance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Chap, founder of Tech Recipes. Google, Facebook, Amazon and Apple may have some of the best data on the market, but they lack the ability to provide the most... Continue reading »
by AdExchanger // August 25th, 2020 //
»
kirk mcdonald groupm
GroupM Taps Xandr’s Kirk McDonald As North America CEO

Former Xandr exec Kirk McDonald will join GroupM as its CEO for North America, the company said Tuesday. McDonald, who’s been serving as the interim head of AT&T-owned Xandr since CEO Brian Lesser stepped down in March, will report directly to GroupM Global CEO Christian Juhl. McDonald will be replaced by AT&T exec Mike Welch... Continue reading »
by Alison Weissbrot // August 18th, 2020 //
»
AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it... Continue reading »
by AdExchanger // August 13th, 2020 //
»
A Checklist for Publishers Considering Programmatic OTT

This article is sponsored by Xandr. Nearly one-third of TV and streaming viewership now takes place through OTT platforms – an increase of 23% over last year according to Xandr’s 2020 Relevance Report and eMarketer. But capitalizing on this shift is about more than simply expanding OTT ad inventory. Publishers who wish to maximize OTT’s... Continue reading »
by AdExchanger Content Studio // August 6th, 2020 //
»
Sam Marshall, Xandr
A Review Of Key Terms And Emerging Best Practices In Connected TV

This article is sponsored by Xandr. Recent growth in streaming video viewership around the world has been stunning, leading many advertisers to question how and where to reallocate or complement linear TV budgets, or extend digital display and video into streaming video. But the landscape is rife with confusing acronyms, layers of opaque content licensing... Continue reading »
by AdExchanger Content Studio // July 28th, 2020 //
»
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