• Innovation Labs //
  • PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • COVID-19 Special Coverage
AdExchanger Homepage
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
  • Podcasts
    • The Big Story
  • Careers
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Subscribe
  • Events
    • Innovation Labs
    • AdExchanger Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»EDO

Let Us Not Retreat From The Good Of Advertising In A Crisis

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back... Continue reading »
by AdExchanger // April 7th, 2020 //
»
Why Toyota Loves Distracted TV Audiences

When a Toyota commercial airs, Vinay Shahani, the company’s North America VP of integrated marketing operations, knows that most people who see it aren’t in market for a car. So the company looks at search activity to assess the value of its TV ad spend. Using data and analytics company EDO, Toyota can measure web... Continue reading »
by James Hercher // December 11th, 2019 //
»
Podcast: Data Science Meets TV Advertising

“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an afterthought in the rapidly expanding SVOD arena, where consumers pay $5 or $9 or $15 a month to binge on shows with nary an ad break. As... Continue reading »
by Zach Rodgers // September 19th, 2019 //
»

Get AdExchanger Newsletters

Sign Up
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • LiveRamp Earnings Show It Has The Runway (And Cash) To Weather This Crisis
  • The Gaming Audience Is A Lot More Diverse And Desirable Than You Think
  • AppLovin’s Game Plan: Go Big On Content And Distribution
  • Lowering Price Floors May Harm Publisher IVT And Viewability Rates
  • Acxiom Launches Addressable Media Buying Service Through Matterkind
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved