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»EDO

Retailer Ad Platforms Integrate The Web; Vox Media Enters The SSP Biz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brick By Brick-And-Mortar The march of the retail media networks cannot be stopped.  Dollar General on Tuesday announced a rebrand of its advertising business, now DGMN (for Dollar General Media Network), to extend its data to ad-buying across the web. According to the… Continue reading »
by AdExchanger // June 8th, 2022 //
»
Comic: Alternative Currencies
EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation.  The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD… Continue reading »
by AdExchanger // April 8th, 2022 //
»
Who Won The Big Game?; Who Lost The Olympics?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials on Sunday were three times more likely to look up those advertisers online compared to everyday primetime TV, according to search data released Monday morning by EDO.  Guess that’s something, considering it costs around $7… Continue reading »
by AdExchanger // February 15th, 2022 //
»
Kevin Krim, CEO, EDO
Why A Single Video Currency Is No Longer Enough

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Kevin Krim, CEO of EDO. In 1941, the first true television commercial aired in America, featuring the Bulova Watch Company. Ever since then, marketers have wanted to know the answer to a simple question: Was… Continue reading »
by AdExchanger Guest Columnist // January 20th, 2022 //
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TV Will Fuel Ad Tech Deals In 2022; Publishers Cash In On The NFT Craze

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Criss-Cross Media Measurement CTV ad dollars are expected to double by 2026, according to GroupM’s most recent industry forecast – which means ad tech firms with advanced measurement capabilities could be looking to make acquisitions this year, Business Insider reports. Measurement companies have their… Continue reading »
by AdExchanger // January 4th, 2022 //
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Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Double Dutch Salesforce and Oracle got a holiday gift from the Court of Amsterdam in the Netherlands last week, which dismissed a lawsuit brought against them by The Privacy Collective (TPC), a data privacy advocacy group.  TPC alleged that the companies breached the… Continue reading »
by AdExchanger // January 3rd, 2022 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive… Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
Kevin Krim headshot
TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Short of implanting a chip… Continue reading »
by AdExchanger // February 25th, 2021 //
»
TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable

TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. The platform, called Ad EnGage, contains a module that provides competitive intelligence – where advertisers can see where competitors placed their own TV ads… Continue reading »
by Ryan Joe // September 17th, 2020 //
»
Kevin Krim headshot
The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry,… Continue reading »
by AdExchanger // August 6th, 2020 //
»
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