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»EDO

Why Toyota Loves Distracted TV Audiences

When a Toyota commercial airs, Vinay Shahani, the company’s North America VP of integrated marketing operations, knows that most people who see it aren’t in market for a car. So the company looks at search activity to assess the value of its TV ad spend. Using data and analytics company EDO, Toyota can measure web... Continue reading »
by James Hercher // December 11th, 2019 //
»
Podcast: Data Science Meets TV Advertising

“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an afterthought in the rapidly expanding SVOD arena, where consumers pay $5 or $9 or $15 a month to binge on shows with nary an ad break. As... Continue reading »
by Zach Rodgers // September 19th, 2019 //
»

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