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»Kevin Krim

EDO Raises $80 Million To Chase Nielsen; TV Nets Out The “Stress” In Stress-Tested

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Royal Rumble Of Ratings The TV analytics company EDO, co-founded by Edward Norton, raised $80 million at a $200 million valuation.  The actor’s involvement stemmed from Norton’s experience with streaming production, since there are no obvious benchmarks like box office or DVD… Continue reading »
by AdExchanger // April 8th, 2022 //
»
Kevin Krim, CEO, EDO
Why A Single Video Currency Is No Longer Enough

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Kevin Krim, CEO of EDO. In 1941, the first true television commercial aired in America, featuring the Bulova Watch Company. Ever since then, marketers have wanted to know the answer to a simple question: Was… Continue reading »
by AdExchanger Guest Columnist // January 20th, 2022 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive… Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
Kevin Krim headshot
TV Advertisers Must Stop Ignoring Mid-Funnel Measurement: It’s Where the Action Is

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. If you wanted to see that magic moment when your marketing changes hearts and minds, you’d have to be inside your customer’s head. Short of implanting a chip… Continue reading »
by AdExchanger // February 25th, 2021 //
»
TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable

TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. The platform, called Ad EnGage, contains a module that provides competitive intelligence – where advertisers can see where competitors placed their own TV ads… Continue reading »
by Ryan Joe // September 17th, 2020 //
»
Kevin Krim headshot
The Return to Live Sports Will Force TV Advertisers To Rethink Their Approach

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, president and CEO at EDO. Over the past several months, we have seen COVID-19 take a terrible human and economic toll and completely change our daily lives. For the TV advertising industry,… Continue reading »
by AdExchanger // August 6th, 2020 //
»
Kevin Krim headshot
Let Us Not Retreat From The Good Of Advertising In A Crisis

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Kevin Krim, CEO at EDO. In a short period, COVID-19 has taken an enormous human toll and massively disrupted the status quo of our daily lives. It is an understandable reaction to pull back… Continue reading »
by AdExchanger // April 7th, 2020 //
»
Podcast: Data Science Meets TV Advertising

“The power of live television is still very real for marketers,” says Kevin Krim, CEO of TV data science startup EDO. And who would disagree? Advertising is an afterthought in the rapidly expanding SVOD arena, where consumers pay $5 or $9 or $15 a month to binge on shows with nary an ad break. As… Continue reading »
by Zach Rodgers // September 19th, 2019 //
»
 

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