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»ed norton

EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive... Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
Ad Tech Startup Co-Founded By Ed Norton Scores $12M To Tackle TV’s Biggest Mess

An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics startup. There’s no punchline here – that really happened. (Maybe not the bar part.) Ed Norton, Daniel Nadler and Kevin Krim’s new company EDO announced Thursday it raised $12 million in Series A funding. The... Continue reading »
by Rae Paoletta // November 2nd, 2018 //
»
 

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