ed norton

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive […]

An actor, AI expert and the former head of digital at CNBC walk into a bar. They create an analytics startup. There’s no punchline here – that really happened. (Maybe not the bar part.) Ed Norton, Daniel Nadler and Kevin Krim’s new company EDO announced Thursday it raised $12 million in Series A funding. The […]