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»APIs

Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset.
Kinesso Expands Its Tech Chops With Kanvas Developer Toolset

Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within… Continue reading »
by Anthony Vargas // December 16th, 2021 //
»
Marpipe Is Working To ‘Demystify’ Creative Ad Testing In Ecommerce

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods. Marpipe was founded by 26-year-old CEO Dan Pantelo and last year launched an… Continue reading »
by Tony Rifilato // April 12th, 2021 //
»
EDO Teams With Univision To Launch New AVOD Measurement Solution 

EDO expanded its Ad EnGage measurement solution Tuesday so it can cover streaming environments and give brands insight into their competitors’ activity in AVOD platforms, traditionally a blind spot for marketers. The data and analytics company, co-founded by actor Edward Norton in 2015, uses data science and machine learning to measure how TV ads drive… Continue reading »
by Tony Rifilato // March 16th, 2021 //
»
TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide… Continue reading »
by AdExchanger // February 2nd, 2021 //
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