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Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been... Continue reading »
by AdExchanger // January 20th, 2021 //
»
Trump Wages War On Chinese Apps (And Democracy); Facebook Bans Political Ads In Georgia Again

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed... Continue reading »
by AdExchanger // January 7th, 2021 //
»
The Weather Channel App Settles Its Lawsuit; Omnicom Puts Big Tech's Feet To The Fire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts,... Continue reading »
by AdExchanger // August 21st, 2020 //
»
Roku Cuts Fox From Its Platform; Videa To Close March 31

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku’s Horse And Carriage Roku temporarily removed Fox network apps from its OTT platform on Friday, bringing a new twist to TV carriage deals in streaming media. Fox’s distribution contract expired on Jan. 31, and the broadcaster didn’t close a new contract with Roku... Continue reading »
by AdExchanger // February 3rd, 2020 //
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Podcast: The Product Mindset

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, product veteran Bridget Bidlack tackles big questions: Is ad tech mature? How do creative types tap into programmatic? And is the industry moving fast enough on gender equality? On the maturity of ad tech, the SVP of product at... Continue reading »
by Zach Rodgers // October 18th, 2019 //
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IBM iX Wants Blockchain To Work For Brands

While brands aren’t exactly climbing over each other to adopt blockchain, persistent pain in the marketing supply chain means the technology will eventually have its day, according to IBM iX Executive Partner Babs Rangaiah. “This was built to solve the kind of issues we’re facing,” Rangaiah says this week on the AdExchanger Talks podcast. “It’s... Continue reading »
by Zach Rodgers // September 6th, 2019 //
»
Elizabeth Warren Brings Ad Buying In-House; IBM's Red Hat Cloud Gamble

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In-House 2020 We hear a lot about marketers taking advertising in-house, but now politicians are doing it too. Sen. Elizabeth Warren has hired 300 staffers to produce TV and digital advertising and buy digital ads for her presidential primary campaign, Politico reports. Most candidates... Continue reading »
by AdExchanger // July 11th, 2019 //
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Weather Channel Location Data Lawsuit Signals Stormy Times Ahead

California is gearing up to be a privacy battleground in 2019. On Thursday, the city attorney for Los Angeles filed a lawsuit accusing The Weather Channel app and its parent company IBM, of duping users into providing permission to collect geolocation data without explaining exactly how that data would be used, aka, not just for... Continue reading »
by Allison Schiff // January 4th, 2019 //
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Nielsen Lures IBM Watson’s David Kenny To Become Its New CEO

Nielsen's hire of IBM Watson honcho David Kenny as CEO, first reported on Tuesday by The Wall Street Journal, is a major bet for the measurement company as it rises to meet new competitive challenges and prepares for a possible sale of the business. Kenny oversaw IBM’s artificial intelligence initiatives, using machine learning to support enterprise... Continue reading »
by Rae Paoletta // November 20th, 2018 //
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What’s The Latest For Blockchain In Ad Tech?

Blockchain advertising technology has been surfing a hype cycle that’s brought blockchain and cryptocurrencies to mainstream attention. But are blockchain companies ready for the spotlight? And what work needs to be done before marketers or publishers can begin buying and selling media on blockchain-based platforms? “It reminds me of early days of programmatic when different... Continue reading »
by James Hercher // August 3rd, 2018 //
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