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»direct-to-consumer

The Tail Of How A DTC Lobster Company Clawed To Growth

In December 2020, Get Maine Lobster sold more lobsters in three weeks than it did in the entirety of 2019. And all this year, it’s often selling more lobster than Maine fisherman can catch. The decade-old lobster-by-mail business experienced hockey-stick growth because CEO Mark Murrell took a big risk last March. As millions of Americans... Continue reading »
by Sarah Sluis // January 20th, 2021 //
»
Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience... Continue reading »
by AdExchanger // November 18th, 2020 //
»
How DTC Brand Lunya Is Weathering The COVID-19 Storm

At the onset of the COVID-19 crisis, DTC sleepwear brand Lunya had to furlough staffers, shut down retail stores and lay off part-time workers to break even through the downturn. “It was painful pivoting,” said Lunya’s Founder and CEO, Ashley Merrill. But there were bright spots. Lunya’s business is more than 80% ecommerce. The company... Continue reading »
by Alison Weissbrot // April 17th, 2020 //
»
Disney Plus Comes Close To Hulu's Total Subs In One Quarter

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users.... Continue reading »
by Sarah Sluis // February 4th, 2020 //
»
Some People Are Easing Off Phone Use, Hearts & Science Finds; YouTube Revamps Ad Targeting On Kids Videos

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Detox Are people cutting back on their mobile phone use? Media agency Hearts & Science tracked the phone usage of more than 2,000 Americans over 14 months and found that 64% scaled back their app usage during that period, with the average down... Continue reading »
by AdExchanger // January 7th, 2020 //
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DTC Cleaning Brand Truman’s Is Humanizing A Sleepy Category

When direct-to-consumer cleaning startup Truman’s launched seven months ago, it didn’t just set out to disrupt the way cleaning companies make and distribute products. Its underlying goal was to humanize the category by creating a direct connection with customers. “I like the idea of reimagining what a brand can be in a sleepy category,” said... Continue reading »
by Alison Weissbrot // October 21st, 2019 //
»
Magna: DTC Brands Have Huge Impact On National Ad Spend

Direct-to-consumer (DTC) marketing budgets are starting to include larger-scale media, which is having a massive impact on national TV ad spend, according to Magna’s fall 2019 ad spend forecast, released Thursday. Marketing spend in the DTC category increased 30% YoY in Q2 2019. And DTCs spent 50% more on national TV in particular. “These new... Continue reading »
by Alison Weissbrot // September 20th, 2019 //
»
How Shopify Builds Direct-To-Consumer Brands

Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands. In addition to its foundational ecommerce services, Shopify provides DTC marketers with a range of creative and media buying tools through an automated chatbot named Kit. It also connects merchants to major media platforms such as Instagram, Amazon, Google and Facebook through a... Continue reading »
by Alison Weissbrot // May 7th, 2019 //
»
When DTC Does TV: Why Bedding Brand Boll & Branch Is Going To The Big Screen

Starting this week, luxury bedding startup Boll & Branch will add TV to its marketing mix, joining many other direct-to-consumer brands. But the data-driven company is being disciplined, which means using a different strategy than other DTC brands and the traditional marketers that dominate TV. It’s targeting a broad national customer base, not just urban... Continue reading »
by Sarah Sluis // April 18th, 2019 //
»
Big Brands Take On The Challenge Of Building Their Own DTCs

 Large, established companies such as P&G, Verizon and Kellogg’s are building direct-to-consumer (DTC) brands to compete with the challengers encroaching on their territory. In addition to investing in or acquiring other DTC brands, there are strategic advantages to a company building its own. P&G for instance thinks of buying, building and acquiring brands as a... Continue reading »
by Sarah Sluis // April 4th, 2019 //
»
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