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»Univision

OpenAP Launches SSP To Show Inventory Availability In Linear TV

OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they're coming into the TV world to help improve the antiquated linear TV ad buying process by adding... Continue reading »
by Anthony Rifilato // January 11th, 2021 //
»
Hear That? Univision Experiments With Dynamic In-Show Audio Placements

You’ve heard of dynamic product placement. So, why not dynamic audio? Spanish-language broadcaster Univision is experimenting with a new advanced TV product that dynamically swaps out the generic sounds in an episode and replaces them with a bit of branded audio. T-Mobile is Univision’s first partner for the initiative, which debuted during the Monday night... Continue reading »
by Allison Schiff // January 28th, 2020 //
»
Old Meets New As Univision Brings Dynamic Product Placements To Telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s... Continue reading »
by Allison Schiff // January 16th, 2020 //
»
As TV Revenue Declines, Univision Expands Its Digital Domain

Spanish-language broadcaster Univision hopes to offset declines in local TV ad revenue by doubling down on its digital ad business. It was an early adapter of Facebook Watch, Snapchat Discover and Snapchat Live Stories to reach its audience of millennial Hispanics, but Univision is emphasizing multiplatform campaigns to boost digital revenue. (Univision’s digital ad revenue... Continue reading »
by Kelly Liyakasa // September 11th, 2017 //
»
Univision Test Drives Server-Side Header Bidding, Aims For More Video And In-App Ads

Spanish-language broadcaster Univision’s media sales arm has been busy the past six months. In addition to packaging Univision Digital inventory more holistically with sister portfolio properties like The Root, Fusion and The Onion, Univision has tweaked its programmatic stack on the back end. That overhaul is one of the agenda items for Dave Katz, who joined Univision... Continue reading »
by Kelly Liyakasa // February 28th, 2017 //
»
Fusion Builds Out Sales Org Separate From Univision

When Jason Wagenheim joined Fusion in May as its head of revenue, the Univision-owned pub was regrouping after a tumultuous year. ABC had handled ad sales until the joint venture with Univision split in April. In addition to the partner’s exit, Fusion dealt last year with reports of dismal traffic numbers. But Fusion has steadily... Continue reading »
by Sarah Sluis // September 9th, 2016 //
»
How Univision Is Plotting Programmatic Data Expansion

Univision is doubling down on programmatic tech and talent to support its larger multiplatform strategy. Following its June launch of Mosaico Trading, a business division staffed by about a dozen dedicated to programmatic advertising and audience data, Univision made three key hires to support the unit. One was David Katz, who joined Univision as VP... Continue reading »
by Kelly Liyakasa // August 11th, 2016 //
»
Finding Success With The Second Screen: Univision Uses Apps To Complement Live Views

Univision hasn’t been plagued with the problem of retaining live linear viewers, one of the byproducts of the cord-cutting craze. Although the Hispanic broadcaster claims 91% of viewers prefer to consume its content live, it still estimates visitors to its properties spend 36% more time on mobile than the average consumer. Thus, it determined its... Continue reading »
by Kelly Liyakasa // October 22nd, 2015 //
»
How Univision Is Making Political Advertising Better (And More Lucrative) By Bridging TV With Digital

Ted Gurley, a Univision VP specializing in digital sales to political and advocacy groups, compared the current state of the TV industry to retail half a decade ago. Back then, the existence of brick-and-mortars seemed to be on a precipice as ecommerce companies came to power. But traditional stores surged back by integrating digital into... Continue reading »
by James Hercher // July 30th, 2015 //
»
As Univision Begins An 18-Month Partnership With Snapchat, Will The Platform Prove Its Value?

When Univision embarks on an 18-month partnership with Snapchat, it will be the latest test for the nascent social platform to prove its value as a content hosting platform for broadcasters – and for brands advertising against that content. The partnership, revealed Thursday, centers around Snapchat’s Live Stories product, “a curated stream of user submitted... Continue reading »
by Ryan Joe // July 24th, 2015 //
»
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