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»Tokyo Olympics

TV Ad Spend Tanked In 2020; Facebook Signs Content Deals In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV,... Continue reading »
by AdExchanger // March 1st, 2021 //
»
TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide... Continue reading »
by AdExchanger // February 2nd, 2021 //
»
Facebook Bolsters Brand Safety Tools; Apple's Privacy Day Leaves Ad Tech In The Lurch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the... Continue reading »
by AdExchanger // February 1st, 2021 //
»
NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU's premium digital content to Twitter, allowing marketers... Continue reading »
by Tony Rifilato // January 25th, 2021 //
»
 

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