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»Tokyo Olympics

TikTok Olympics; Instagram Opens 'Shops' To Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold goes to ... It’s only a few years ago that the International Olympic Committee begrudgingly agreed to let athletes tweet, post and snap, except beyond specific sponsor-vetted arrangements. And not long before that, the IOC threatened to expel athletes who posted from the... Continue reading »
by AdExchanger // August 10th, 2021 //
»
NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
»
Toyota Pulls Olympic TV Ads In Japan; Tinuiti Buys Bliss Point Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Toyota Juggles Five Rings Toyota pulled its television advertising in Japan to avoid blowback, because the Olympic Games are widely opposed in the host country, especially after a recent spike in COVID-19 cases. It’s a bitter pill for Toyota, which is one of a... Continue reading »
by AdExchanger // July 20th, 2021 //
»
TV Ad Spend Tanked In 2020; Facebook Signs Content Deals In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV,... Continue reading »
by AdExchanger // March 1st, 2021 //
»
TikTok And WPP Ink Early Access Deal; Advertisers Worry About Tokyo Olympics Cancellation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Value TikTok has inked a partnership with media holding company WPP that will give its media clients early access to the social platform’s emerging services. With 1 billion monthly active users – the app has been downloaded more than 2.6 billion times worldwide... Continue reading »
by AdExchanger // February 2nd, 2021 //
»
Facebook Bolsters Brand Safety Tools; Apple's Privacy Day Leaves Ad Tech In The Lurch

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Safe? With brands and agencies calling on social media platforms to ensure ads aren’t adjacent to harmful content, Facebook announced that it’s building a tool for advertisers to keep their ad placements away from certain topics in its News Feed. Per CNBC, the... Continue reading »
by AdExchanger // February 1st, 2021 //
»
NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU's premium digital content to Twitter, allowing marketers... Continue reading »
by Tony Rifilato // January 25th, 2021 //
»
 

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