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»creative ad tech

Podcast: Celtra CEO Miha Mikek On Why Creative Is About A Lot More Than DCO

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Celtra is a DCO OG. The company, founded in 2016, has been in the dynamic creative optimization business for nearly 15 years. But last year, Celtra stopped classifying itself as a DCO provider and embraced a new category:... Continue reading »
by Allison Schiff // November 6th, 2020 //
»
Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of... Continue reading »
by Allison Schiff // October 15th, 2020 //
»
 

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