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»creative ad tech

Marpipe Is Working To ‘Demystify’ Creative Ad Testing In Ecommerce

As ecommerce advertising becomes more expensive on Facebook, Jeremy Bloom, co-founder and chief revenue officer of tech startup Marpipe, said that brands need to take a data-driven approach to creative testing instead of relying on antiquated “spray and pray” A/B testing methods. Marpipe was founded by 26-year-old CEO Dan Pantelo and last year launched an... Continue reading »
by Tony Rifilato // April 12th, 2021 //
»
Ad-Lib.io Expands Series A Financing To $12 Million

Ad-Lib.io, a company founded by a group of former Google execs in 2017 and which offers creative workflow tools, has clinched an additional $6 million in Series A financing. The latest round brings its total funding to $12 million in less than two years and will be used to accelerate the growth of the London-based... Continue reading »
by Tony Rifilato // February 16th, 2021 //
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Podcast: Celtra CEO Miha Mikek On Why Creative Is About A Lot More Than DCO

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Celtra is a DCO OG. The company, founded in 2016, has been in the dynamic creative optimization business for nearly 15 years. But last year, Celtra stopped classifying itself as a DCO provider and embraced a new category:... Continue reading »
by Allison Schiff // November 6th, 2020 //
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Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of... Continue reading »
by Allison Schiff // October 15th, 2020 //
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