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»Kinesso

Jed Mole Acxiom
The Simple Way To Avoid Conflating Good And Bad Data Use

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jed Mole, CMO of Acxiom, Kinesso and Matterkind.  Data is turning into a four-letter word. And if we don’t get beyond the hype to understand it a little better, we’re... Continue reading »
by AdExchanger Guest Columnist // August 2nd, 2021 //
»
The Future Of Measurement Is A Hodgepodge

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah Rose has some advice for marketers navigating the Great Identity Reset. In a phrase: Be self-reliant. “We’re leaning so much on these larger technology companies to lead the way and provide solutions for us, when... Continue reading »
by Zach Rodgers // July 22nd, 2021 //
»
Data Ethics, Then And Now

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks... Continue reading »
by Zach Rodgers // June 21st, 2021 //
»
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and... Continue reading »
by Tony Rifilato // April 13th, 2021 //
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In 2021, A Sense Of Optimism Post-Trump, Though Ad Pauses Are ‘The New Normal’

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies,... Continue reading »
by Tony Rifilato // February 1st, 2021 //
»
publisher money
Google Pledges $1B To News Pubs; Layoffs At IPG-Owned Kinesso, Matterkind

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. 1 Billion Sorries Google says it will start paying publishers for access to their content through a new licensing program. Google intends to shell out more than $1 billion to publishers over the next three years, and it already has licensing deals in place with around... Continue reading »
by AdExchanger // October 2nd, 2020 //
»
Acxiom Launches A Solution To Connect Direct And Digital Audiences

Marketers have historically siloed their known customers from their digital audiences, but that separation prevents brands from reaching consumers throughout their journey. To bridge that gap, IPG-owned Acxiom on Wednesday launched ConneCXions, a suite of solutions and software applications that helps marketers deploy consistent audience definitions, based on Acxiom’s first-party ID graph, across direct and... Continue reading »
by Alison Weissbrot // July 16th, 2020 //
»
IPG’s UM Leads Forrester’s Media Agency Wave

Forrester’s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion... Continue reading »
by Sarah Sluis // May 26th, 2020 //
»
Acxiom Launches Addressable Media Buying Service Through Matterkind

Acxiom and Matterkind (née Cadreon) are tightening their partnership with a new addressable media solution for Acxiom clients released Thursday. For the first time, brands will be able to work with Acxiom for addressable media buying through the Addressable Advertising service. The media buys will be powered by Matterkind. More than 2,000 brands already work... Continue reading »
by Alison Weissbrot // May 21st, 2020 //
»
IPG Rebrands Cadreon; Quibi In Legal Crosshairs Over Ad Formats

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that... Continue reading »
by AdExchanger // May 6th, 2020 //
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