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»video measurement

New Comscore CEO: A Single TV Currency Is Dead, ‘It Just Hasn’t Been Buried Yet’

Newly-minted Comscore CEO Bill Livek’s top challenge is also his first order of business. “It’s not easy communicating that all of the bad stuff that happened in the past is, well, in the past,” said Livek, who took over as chief exec in early November from interim CEO Dale Fuller. Livek helmed Rentrak for nearly... Continue reading »
by Allison Schiff // November 19th, 2019 //
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Facebook Updates Its Ad Measurement Arsenal With New And Revised Video Metrics

Facebook’s stock took an unprecedented beating last week after the company raised concerns about its future growth – but the show must go on, and it’s gotta be measured. On Tuesday, Facebook said it’s making a bunch of modifications to the way it measures video in the news feed, with the goal of giving advertisers a... Continue reading »
by Allison Schiff // July 31st, 2018 //
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Nielsen Catalina Adds Cross-Screen TV And Video Measurement To Its Toolkit

Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting... Continue reading »
by Allison Schiff // June 20th, 2018 //
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Facebook’s Video Measurement Snafu: RIP Advertiser Trust?

Facebook is being raked over the coals about measurement at Advertising Week in New York City. For the last two years, Facebook was only counting videos that were seen for three seconds or more, resulting in exaggerated reported average view times. The heat was so great that Carolyn Everson, Facebook’s VP for global marketing solutions,... Continue reading »
by Allison Schiff // September 28th, 2016 //
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Nielsen Q4: ‘Total Audience’ Is Where It’s At

Measurement mogul Nielsen is bullish on its evolving digital measurement capabilities – but panels aren’t going anywhere, said CEO Mitch Barns. “The future of measurement is not about choosing between panels and big data,” Barns told investors on an earnings call Thursday. “It’s about combining high-quality panels with granular data sets for the best of both... Continue reading »
by Allison Schiff // February 12th, 2015 //
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ComScore Dives Deeper Into Cross-Platform Video Measurement

While comScore’s Video Metrix had been limited to desktop and PC, on Monday the company unveiled an update that will allow the video measurement tool to account for mobile, tablet and over-the-top (OTT) viewership. The New York Times first reported the development. Rather than break down program- or show-level viewership, the company is now calculating cross-platform audience viewership, comScorce... Continue reading »
by Kelly Liyakasa // January 19th, 2015 //
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