brand awareness

Now, advertisers have more flexible access to the MTA’s four million daily riders while they’re inside the stations, waiting for their trains.

Plenty of Fish is trying to establish itself as a relatively genuine, low-stress dating service. That’s why the company did a full rebrand and changed up its media mix last October.

The ad agency holding company WPP is on the up and up and remains confident in its clients’ continued investment in marketing projects despite a challenging macroeconomic environment. WPP is “well positioned to deliver sustainable, long-term growth” after seeing broad-based growth in 2022, said CEO Mark Read during the company’s earnings report on Thursday.

In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar. Not to mention needing to adopt full-funnel marketing approaches and allocate spend to channels as flexibly as possible.

While they may seem frivolous to some people, digital stickers — small emoticons and images that can be sent in chat messages — are gaining traction as a viable marketing tool. Facebook and app developers in Asia, where digital stickers first became popular, have rolled out numerous stickers and more companies are following suit. What […]