In addition to building brand awareness and using it as a market-research tool, brands can earn revenue by selling the stickers. Some brands, such as Hello Kitty, plan to sell the stickers to their users, said RadiumOne mobile VP Kamal Kaur. “Besides using them to aggregate data, some brands are opting to sell the stickers for, say, 99 cents for 10 stickers as another revenue stream,” she said. “However brands decide to do it, stickers are another opportunity to stay front and center in a creative manner.”
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