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»IAS

Real Talk From Netflix On Ads; Amazon Aggregators Are Sitting On Billions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Losing My Religion “I have to ask you about advertising. Otherwise, I won’t be able to leave this room alive.” That was Ben Swinburne, head of media industry research at Morgan Stanley, speaking to Netflix CFO Spence Neumann at the bank’s Tech, Media… Continue reading »
by AdExchanger // March 11th, 2022 //
»
Why IAS Is Going All-In On CTV And Contextual

It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of unanswered questions, from transparency in the media buying process to simply counting audiences, which isn’t so simple after all. But CTV is where the viewers are going, and ad tech at large is trying to… Continue reading »
by Alyssa Boyle // March 9th, 2022 //
»
Integral Ad Science Reports 34% Annual Growth, With CTV Ambitions (But Programmatic Gains)

Integral Ad Science is chasing two shiny trends – contextual targeting and connected TV – as the company charts a course in digital measurement and ad verification. The growth plan has generated, well, growth. IAS earned $323.5 million last year, up by more than a third from 2020, the company reported in its quarterly earnings… Continue reading »
by James Hercher // March 4th, 2022 //
»
Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett and DoubleVerify CEO Mark Zagorski at AdExchanger’s Industry Preview, in a panel moderated by LUMA CEO and founder Terence Kawaja.
Three Ad Tech CEOs Take Stock: Lessons Learned From Going Public

With more than two dozen companies operating in the digital advertising space now listed on stock exchanges, what it means to be public has changed significantly in the past year. So what lessons have ad tech CEOs learned in their transition from private to public? Integral Ad Science CEO Lisa Utzschneider, Magnite CEO Michael Barrett… Continue reading »
by Anthony Vargas // February 25th, 2022 //
»
The Big Story Podcast
The Big Story: Ad Verification Turns Up The Heat

Ad verification sprinted into 2022 with several notable deals. Human raised $100 million, and Integral Ad Science (IAS) snapped up French contextual advertising company Context, both during the first week of the year. There’s a theme behind this activity: Both IAS and DoubleVerify went public last year, putting the ad verification space in the spotlight.… Continue reading »
by Sarah Sluis // January 6th, 2022 //
»
How Aerospike Built A Business To Serve The Data-Obsessed Ad Tech Category

As the ad tech industry matures, vendor types historically focused on other markets are expanding to meet its needs. Media and advertising, for example, is now Snowflake’s biggest business vertical, and payment solutions provider FastPay is helping publishers and ad tech companies manage reconciliation and accounting gaps between when ad campaigns are served and advertisers… Continue reading »
by James Hercher // November 30th, 2021 //
»
Bringing Brand Safety To Social And CTV

The “big two” in brand safety both went public this year. Over the next two weeks, AdExchanger will publish podcast interviews with both companies’ CEOs: Lisa Utzschneider of Integral Ad Science and Mark Zagorski of DoubleVerify. Utzschneider is up first. We kick off with a discussion of IAS’s acquisition of Publica, an ad server and… Continue reading »
by Zach Rodgers // August 27th, 2021 //
»
Programmatic Fuels Integral Ad Science’s Q2 Growth

Ad verification and measurement provider Integral Ad Science held its first earnings call after going public just over a month ago. Revenue increased 55% to $75.1 million year-over-year. That growth was largely fueled by programmatic revenue, which jumped 94% to $31.8 million compared to the same period last year. Programmatic accounts for 42% of total Q2 revenue, as… Continue reading »
by Tony Rifilato // August 13th, 2021 //
»
YouTube Shorts
YouTube Is Showing Everyone Its Shorts; Integral Ad Science Buys Publica

Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to make… Continue reading »
by AdExchanger // August 11th, 2021 //
»
IAS Goes Public In Bid To Retain Competitive Edge

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million… Continue reading »
by Tony Rifilato // June 30th, 2021 //
»
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