NBCUnified

Identity. Measurement. Clean rooms. Privacy. Each of these topics got plenty of airtime at our Industry Preview in New York City.

Automotive marketers were among the first major advertisers for legacy television. Now, they’re ditching their age-old audience demos for first-party audience data like everyone else. General Motors is the first brand to adopt NBCUniversal’s first-party data platform, NBCUnified – but the integration is just one of many stops on GM’s first-party data road map.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defunding Disinfo Is defunding disinformation the open web’s biggest challenge? The ad tech consultancy/watchdog Check My Ads made that case at SXSW last week, Fast Company reports. According to the group’s founders, the disinformation crisis is solvable but will require ad exchanges to […]

The ad verification space is full of green fields to expand into. Case in point: 2022 immediately kicked off with an acquisition by IAS and $100 million in funding for Human. Plus, interoperability and first-party data come together in NBCU’s first-party data platform.