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»Amazon TAM

5 Reasons Why Exchanges Are Signing Up For Amazon TAM

Amazon’s Transparent Ad Marketplace (TAM) is the new kid on the block. But like with most of its endeavors, Amazon is readying itself to disrupt the existing paradigm. With TAM, Amazon is angling to take market share away from client-side header bidding wrapper Prebid and Google’s year-old exchange bidding product, which just entered open beta.... Continue reading »
by Sarah Sluis // June 21st, 2017 //
»

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