How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield
Amazon opened up its Prebid adapter for beta testing on January 21. Publishers are preparing to test, and we spoke with Raptive and Unwind Media to learn how.
ARCHIVE FOR:
Amazon TAM
-
-
Can Publishers Trust The Trade Desk’s New Wrapper?
TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?
-
OPINION: Data-Driven Thinking3 Paths Through The Supply Maze: Insights For Mobile Demand Platforms
Rising levels of invalid traffic and MFA sites – together with the number of intermediaries taking their cut – are raising the cost of inventory. How can mobile demand platforms avoid waste and the costs associated?
-
Why Does Ad Tech Still Fail To Spot – And Stop – MFA-Fueled Schemes?
Industry experts weigh in on Forbes’s MFA subdomain and why ad verification tools still regularly fail to flag some instances of alleged SIVT.
-
3 Auctions Rule Digital Advertising. Here’s A Guide To Navigating Them
Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid against each other in real time. Prebid launched in 2015 as an independent and […]
-
5 Reasons Why Exchanges Are Signing Up For Amazon TAM
Amazon’s Transparent Ad Marketplace (TAM) is the new kid on the block. But like with most of its endeavors, Amazon is readying itself to disrupt the existing paradigm. With TAM, Amazon is angling to take market share away from client-side header bidding wrapper Prebid and Google’s year-old exchange bidding product, which just entered open beta. […]