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»OTT fraud

Coca-Cola Brings Back The CMO Job; Ad Fraud Comes To TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live The CMO Two years after Coca-Cola retired its CMO role, kicking off what would turn into a trend among big brands, the job title is back. The company has promoted 24-year veteran Manolo Arroyo to CMO, Ad Age reports. But it’s not... Continue reading »
by AdExchanger // December 17th, 2019 //
»
White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It?

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a... Continue reading »
by Kelly Liyakasa // March 15th, 2018 //
»
 

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