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»World federation of Advertisers

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White Ops Mulls Name Change; WFA Sees Uptick In Digital Ad Spend

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Being Human White Ops is now the company formerly known as White Ops. The traffic verification provider is changing its name due to the “toxic association of good and bad with color and race,” wrote CEO Tamer Hassan in a blog post. Hassan said in the... Continue reading »
by AdExchanger // October 7th, 2020 //
»
Talking Diversity And Equality In Advertising With Belinda Smith

AdExchanger's Social Distancing With Friends podcast now has its own channel. Subscribe on iTunes, Google Play, Spotify, Stitcher or wherever you listen to podcasts. Belinda Smith is fed up with the all-talk-no-action stances taken by corporate America when it comes to systemic racism. It’s time for action, transparency and accountability. “Corporations have been making noises about this conversation for... Continue reading »
by Alison Weissbrot // June 11th, 2020 //
»
WFA Advertiser Survey Signals Major Focus On GDPR

If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic marketing. That’s the sentiment of 28 brand marketers and media directors surveyed by the World Federation of Advertisers (WFA) trade group for its “Future of Programmatic Media” report published Friday. The brands represented collectively spend... Continue reading »
by James Hercher // February 9th, 2018 //
»
WFA Sees Marketers Rethinking Programmatic Strategies With Transparency Top Of Mind

Marketers across the globe are adapting their relationships with agency trading desks to gain greater transparency into programmatic buys, according to the World Federation of Advertisers (WFA). Ninety percent of members belonging to the European trade body are reviewing their contracts with agency trading desks to gain more control and transparency, the organization said in... Continue reading »
by Alison Weissbrot // January 30th, 2017 //
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