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»World federation of Advertisers

WFA Advertiser Survey Signals Major Focus On GDPR

If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic marketing. That’s the sentiment of 28 brand marketers and media directors surveyed by the World Federation of Advertisers (WFA) trade group for its “Future of Programmatic Media” report published Friday. The brands represented collectively spend... Continue reading »
by James Hercher // February 9th, 2018 //
»
WFA Sees Marketers Rethinking Programmatic Strategies With Transparency Top Of Mind

Marketers across the globe are adapting their relationships with agency trading desks to gain greater transparency into programmatic buys, according to the World Federation of Advertisers (WFA). Ninety percent of members belonging to the European trade body are reviewing their contracts with agency trading desks to gain more control and transparency, the organization said in... Continue reading »
by Alison Weissbrot // January 30th, 2017 //
»

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