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»Bots

The Changing Economics Of Ad Fraud, With White Ops President Michael Tiffany

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The fight against ad fraud is not over, but progress has been made, says Michael Tiffany, president and co-founder of bot detection and cybersecurity company White Ops. For example, back in the day, around 2012 through 2014, purchasing... Continue reading »
by Allison Schiff // February 12th, 2021 //
»
By Sneaking Into Ads.txt Files, The 404bot Cost Advertisers $15 Million

For two years, the 404bot worked unchecked, exploiting a flaw in the ads.txt spec that cost advertisers $15 million in wasted video ads. The 404bot served 1.5 billion video ads, according to Integral Ad Science, which revealed the scheme Tuesday with a warning for the industry, including for publishers to audit their ads.txt files. Ads.txt... Continue reading »
by Sarah Sluis // February 25th, 2020 //
»
Coca-Cola Brings Back The CMO Job; Ad Fraud Comes To TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live The CMO Two years after Coca-Cola retired its CMO role, kicking off what would turn into a trend among big brands, the job title is back. The company has promoted 24-year veteran Manolo Arroyo to CMO, Ad Age reports. But it’s not... Continue reading »
by AdExchanger // December 17th, 2019 //
»
Comic: "That's the one that stole my ad spend."

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Zach Rodgers // November 30th, 2018 //
»
Brands Believe In Blockchain; Twitter Tramples Fake Accounts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blockchain Fever While still buzzy, advertisers are starting to test blockchain as a tool that can shine a light on the digital supply chain. Marketers such as AB InBev, AT&T, Kellogg’s, Bayer and Nestle are using the technology to measure the flow of their... Continue reading »
by AdExchanger // July 13th, 2018 //
»
Purch Shores Up Defenses Against Bots, Bad Ads And Malware

Purch, publisher of LiveScience and TopTenReviews, added three layers of defense to its anti-fraud system in October. In addition to pre-screening for bots twice, Purch now detects bots, malware and ad quality in real time. “Better-quality traffic means higher ad performance and higher CPMs,” said Purch CTO John Potter. “This is a trend. Demand sources... Continue reading »
by Sarah Sluis // October 25th, 2017 //
»
Distil Networks Acquires Are You A Human In The Ongoing Battle Against Bots

Bots are to web traffic what broken turnstiles are to amusement parks – they make it impossible to get an accurate read on how many people are coming through the door, and that messes with optimization. But at least in the case of a physical location, the visitors are human. On Thursday, bot detection company Distil... Continue reading »
by Allison Schiff // May 18th, 2017 //
»
Bots And Fraudsters Are Feasting On Political Ad Dollars

Blood in the water brings sharks, and high CPMs bring bots. And political spenders, who often outbid brands on targeted inventory, are uniquely vulnerable to digital fraud and bots. “All the ingredients that typically happen for fraud are a part of the political marketplace,” said Mark Schlosser, senior sales director at the ad fraud security... Continue reading »
by James Hercher // May 10th, 2016 //
»
Kik’s Bot Shop Hopes To Attract Brands – And Build Better Services For Users

The messenger app Kik, a chat service catering to teens, debuted its Bot Shop on Monday. The shop lets Kik users download chatbots – automated apps meant to simulate real conversation. The shop currently features 16 bots from companies like Vine, H&M, Funny or Die, The Weather Channel and J-14 (a celebrity mag geared toward... Continue reading »
by James Hercher // April 6th, 2016 //
»
The Unvirtuous Cycle: IAB Study Suggests Piracy, Malware And Bad Traffic Costs The Industry $8.2 Billion

The digital supply chain is a morass and is losing the advertising industry about $8.2 billion a year, according to a joint study released Tuesday by the Interactive Advertising Bureau and Ernst & Young. The price tag includes losses and waste due to piracy, malware and invalid traffic, a trifecta that comprises what EY partner... Continue reading »
by Allison Schiff // December 1st, 2015 //
»
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