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»ads.txt

CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry execs discussed why the industry’s best shot is to increase transparency as much as possible across the bid stream at IAB Tech Lab’s Transcend summit.
by Alyssa Boyle // June 10th, 2022 //
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Innovid Needs To Innovate; Putting Test-And-Learn To The Test

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long Live Linear On Friday, Innovid reported its second quarterly earnings since the company went public in December and its first since closing its acquisition of TV measurement provider TVSquared earlier this year. Innovid’s revenue grew 44% YoY to $25.9 million. Excluding TVSquared, Innovid… Continue reading »
by AdExchanger // May 9th, 2022 //
»
The Takeaways On Crazy Take Rates; Facebook’s About-Face On Platform Fees?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries in the ad supply chain vary widely, according to new research from consulting firm Adalytics. On one extreme, they could leave publishers collecting as little as 2% of a buyer’s bid price, Morning Brew reports. … Continue reading »
by AdExchanger // April 14th, 2022 //
»
Eric Bozinny, senior director of marketplace quality, PubMatic
Why Sellers.json Is Limited – And How Supply Chain Objects Can Help

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Eric Bozinny, senior director of marketplace quality at PubMatic.  The IAB Tech Lab designed the sellers.json specification to follow the money. Sellers.json entries document payments as the supply chain moves from inventory source to… Continue reading »
by AdExchanger Guest Columnist // January 26th, 2022 //
»
The Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too… Continue reading »
by AdExchanger Guest Columnist // October 8th, 2021 //
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Macy’s Sues Landlord Over Amazon Billboard; YouTube Bans Anti-Vaxxers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for… Continue reading »
by AdExchanger // September 30th, 2021 //
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IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers… Continue reading »
by Tony Rifilato // September 16th, 2021 //
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IronSource Goes Public; Amazon Making Big Demands Of Vendors

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes… Continue reading »
by AdExchanger // June 30th, 2021 //
»
ads.txt
Ads.txt Got Too Complicated, So Primis Came Up With Technology To Untangle The Mess

The idea behind Ads.txt was simple: publishers create a public list containing the names of all the partners they work with, and buyers check that list before they buy. But even the simplest of ideas can get complicated when they go from paper to reality. Some publishers just said “yes” to every request to add… Continue reading »
by Sarah Sluis // May 11th, 2021 //
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Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for… Continue reading »
by AdExchanger // March 31st, 2021 //
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