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»private exchanges

A Big Week For Google's 'Programmatic Direct' Dreams

Google's publisher business is on a tear. Last week it struck two private exchange deals with Time Inc. and the 42-member Local Media Consortium. Google will support programmatic direct sales for these sellers and provide wider access to their quality inventory for global media traders such as trading desks at Publicis Groupe's Vivaki AOD or... Continue reading »
by Zach Rodgers // March 3rd, 2014 //
»
Private Exchange Deal With Google Just A First Step For 'Reconstituted' Local Media Consortium

A deal between Google and a collective of 42 local media holding companies could enable private exchange deals spanning some 800 newspapers and 200 broadcasters. The agreement is the first in a series of projects that the so-called Local Media Consortium (LMC) – formerly known as the Yahoo Newspaper Consortium -- will bid out to... Continue reading »
by Zach Rodgers // February 25th, 2014 //
»
As NBCU Preps TV Upfront Showcase, Emphasis Is On Cross-Platform

About seven days ahead of last week's NewFronts digital content showcases held by Yahoo, Aol, The Weather Company, Blip, Digitas and others, NBC Universal tried to get a jump on things with its own interactive presentation, which it dubbed "Digital.Amplified." Although it was a participant in the NewFronts last year, the feeling this year was... Continue reading »
by David Kaplan // May 9th, 2013 //
»
The World According To The OPA: Prez Pam Horan Talks NewFronts And Private Exchanges

The NewFront – the digital world's answer to the TV upfront marketplace – wrapped up last week with a number of high-profile, extravagant showcases of new content from Yahoo, Aol, The Weather Channel and others. At the same time, programmatic buying methods have adopted traditional models of locking in guaranteed sales, months ahead of schedule. But can... Continue reading »
by David Kaplan // May 6th, 2013 //
»
MailOnline Considers Programmatic Amid Traffic And Video Gains

MailOnline's site is an endless broadsheet of breaking news, tabloid gossip and tawdry thrills (pictured: the money a stripper makes in just ONE shift – and it's more than most people make in a month). Some might consider this publishing format tailor-made for real-time bidding. But the site, which has its own dedicated editorial and... Continue reading »
by David Kaplan // April 24th, 2013 //
»
Condé Nast Prepares First 'Private Deals' In Programmatic

Condé Nast enjoyed a 3.3% growth in ad pages last quarter, according to the Publishers Information Bureau. While modest, this was the company's highest Q1 ad page gain – typically a weak ad quarter following the heavy holiday spending period – in five years. Condé Nast Chief Revenue Officer Lou Cona and VP of Corporate Partnerships Josh... Continue reading »
by David Kaplan // April 16th, 2013 //
»
WSJ Digital Network Opens Private Exchange to Build Advertiser Relationships

In yet another sign that major publishers are embracing real-time bidding, The Wall Street Journal Digital Network has teamed up with The Rubicon Project to launch its first branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow select advertisers and marketers access to the WSJ Digital Network’s first-party data across its flagship... Continue reading »
by David Kaplan // October 10th, 2012 //
»
Federated Media Prepping Private Exchanges For The Fall

In addition to running several vertical blog networks around subjects from tech to food to health, Federated Media has built up its tech side in the past year. The first anniversary of its acquisition of ad net operator and supply side platform Lijit is approaching and FM is preparing to start offering private exchanges to... Continue reading »
by David Kaplan // August 6th, 2012 //
»
 

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