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»SiriusxM

Pandora On Combining Ad Sales With SiriusXM And Stitcher – And Why Programmatic Is A Podcasting Priority

After spending $4 billion combined to acquire Pandora in 2018 and Stitcher last year, SiriusXM’s podcast strategy is starting to crystallize. This week, in conjunction with the IAB’s Podcast Upfront event, SiriusXM Holdings reorganized into a cross-platform ad sales team that combines SiriusXM, Pandora and Stitcher. The new unit, which is operating under the name... Continue reading »
by Allison Schiff // May 12th, 2021 //
»
Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »
by AdExchanger // January 5th, 2021 //
»
sirius xm stitcher
SiriusXM Completes Stitcher Acquisition; Group Nine Media Diversifies Its Revenue ... With Pet Insurance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Done Deal SiriusXM completed its $300 million purchase of Stitcher on Monday, its latest move to build the satellite radio company into a podcasting empire. The Stitcher app gives listeners access to podcasts from the likes of Freakonomics Radio, the Oprah Winfrey Network and Conan O'Brien... Continue reading »
by AdExchanger // October 20th, 2020 //
»
SiriusXM Makes $3.5 Billion Offer For Pandora

SiriusXM said Monday it has offered to acquire Pandora for $3.5 billion, a 13.8% premium on the current stock price. Read the release. If the deal goes through, SiriusXM would be able to distribute its content beyond vehicles and gain both a subscription radio business and an ad-supported streaming business. It would have the opportunity... Continue reading »
by Sarah Sluis // September 24th, 2018 //
»
 

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