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»Samsung TV

Behind Samsung’s Burgeoning Addressable TV Ads Business

Samsung is quietly briefing agencies and media partners about an addressable TV ad product that uses smart-TV data to target ads across linear broadcasts, according to AdExchanger sources. Samsung’s scale includes 20 million Samsung smart TVs in the US and 50 million globally, and sources say the electronics manufacturer is beginning to activate and monetize... Continue reading »
by Kelly Liyakasa // October 4th, 2016 //
»
 

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