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»PlutoTV

Paramount Thanks DTC For Almost All Its Growth

Paramount is just one of many broadcasters juggling its linear (and declining) TV cash cow with a budding DTC streaming biz. Paramount’s total revenue grew 19% year-over-year in Q2 to a total of $7.7 billion. But the growth was primarily attributed to streaming – particularly Paramount+.

by Alyssa Boyle // August 4th, 2022 //
»
VideoAmp To Test Alt Currency For TV Ratings; Google Entering The FAST Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the… Continue reading »
by AdExchanger // September 20th, 2021 //
»
UID2 ‘Smart’ For CTV; Instagram To Look More Like TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses… Continue reading »
by AdExchanger // July 2nd, 2021 //
»
Nielsen Gets Into Streaming TV Ratings; InMobi Rolls Out Identity Solution For Apps

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming With The Stream In an effort to change with the times, Nielsen is releasing a new ratings system that will measure streaming more like linear TV, Adweek reports. The system, called Nielsen Streaming Video Ratings, will track who is watching, when they’re watching,… Continue reading »
by AdExchanger // April 23rd, 2021 //
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