POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.
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Sam Bloom
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Roku’s Clean Room Evolves Into Its New Form: The Roku Data Cloud
Three years after launching its own data clean room, Roku is trying to bring something new to the table. On Monday, the company announced the launch of a new offering, the Roku Data Cloud, which allows marketers access to more granular streaming TV data via ad tech and agency API partners.
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Roku Will Pass More Data In The Bidstream
Roku unveils what it’s calling the Roku Exchange, a more direct path between Roku’s ad supply and programmatic demand.