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»DataXu

A New Bill Could Help Pubs Fight Big Tech; Smart TV Startup Disruptel Raises $1.1M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Deal The fallout from the recent big tech vs. Australia beef is starting to hit closer to home. Reuters reports that US lawmakers are looking to avoid a similar brawl by hashing out a way to make it easier for news organizations to... Continue reading »
by Monica Bhalla // March 15th, 2021 //
»
The Big Story: Must CTV

The transformation of the way TV advertising is transacted will be a major theme in 2021. Everyone – both buy- and sell-sides – seems to be talking about addressability these days. Traditional broadcasters have reorganized around streaming and TV-related acquisitions have accelerated – one of the most notable being Roku’s $150 million acquisition of dataxu.... Continue reading »
by Ryan Joe // January 22nd, 2021 //
»
It’s All About Context: Why Ad Dollars Aren’t Following The Viewers Flocking To CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Baker, former CEO of dataxu.            It would be an understatement to say that the past nine months have had a monumental impact on the way we consume entertainment. One need only point towards... Continue reading »
by Monica Bhalla // January 11th, 2021 //
»
NewFronts
News From The NewFronts: Gaming Companies Woo Brands, YouTube's Pitch To TV Buyers

Gaming And Esports Make Their Pitch For Brand Bucks The gaming stats that get slung around are always eye-popping. And those cited Friday during the final day of this year’s NewFronts – a content block dedicated to esports and gaming – were no exception. In April, for example, time spent with games soared 75% year over year.... Continue reading »
by Monica Bhalla // June 26th, 2020 //
»
Roku Relaunches Dataxu As OneView, Marrying Its User Data To The DSP

Roku said Tuesday it rebranded dataxu, the DSP it acquired last October, and is introducing it as a programmatic ad-buying platform called OneView, with capabilities powered by Roku’s first-party data. OneView was the name of a dataxu’s cross-device identity graph, which is joining with Roku’s data from 39 million US households to combine programmatic performance... Continue reading »
by James Hercher // May 6th, 2020 //
»
Mike Baker On Life After Dataxu And The Future Of Ad Tech

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
Amazon To Drop Dataxu From Fire TV DSP Service

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by... Continue reading »
by James Hercher // December 13th, 2019 //
»
Why CTV Is The Trade Desk’s Biggest Focus Of 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade... Continue reading »
by James Hercher // November 7th, 2019 //
»
Roku Sees Big Upside In The Streaming Wars, Talks Strategy With Dataxu

Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku,... Continue reading »
by Alison Weissbrot // November 6th, 2019 //
»
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder... Continue reading »
by Alison Weissbrot // October 25th, 2019 //
»
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