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»DataXu

Mike Baker On Life After Dataxu And The Future Of Ad Tech

For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
Amazon To Drop Dataxu From Fire TV DSP Service

Amazon Publisher Services (APS) will remove dataxu from its Fire TV third-party DSP service, according to sources with knowledge of the change. APS opened its Fire TV inventory to third-party DSPs for the first time five months ago with integrations with The Trade Desk and dataxu. Less than two months after dataxu was acquired by... Continue reading »
by James Hercher // December 13th, 2019 //
»
Why CTV Is The Trade Desk’s Biggest Focus Of 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade... Continue reading »
by James Hercher // November 7th, 2019 //
»
Roku Sees Big Upside In The Streaming Wars, Talks Strategy With Dataxu

Roku is sitting in a nice position as the streaming wars kick off. The OTT platform reported on Wednesday net revenue growth of 50% year over year to $260.9 million in Q3. And it will benefit from the proliferation of both ad-supported and non-ad-supported services. More high-profile streaming services will drive more engagement on Roku,... Continue reading »
by Alison Weissbrot // November 6th, 2019 //
»
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers

When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder... Continue reading »
by Alison Weissbrot // October 25th, 2019 //
»
Comic: Buy Ads And Chill

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // October 25th, 2019 //
»
With Dataxu, Roku Has Big Ambitions To Launch An OTT Marketplace

Roku’s $150 million purchase of dataxu illustrates the streaming giant’s vision to own and operate an open marketplace for OTT inventory. The deal, announced Tuesday, gives Roku a self-serve buying platform that hooks into both its own and other OTT premium video supply, as well as display and cross-platform media. That positions Roku to operate... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
»
Roku To Acquire Dataxu For $150 Million

OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying capabilities, the company said in a press release. Roku has 30.5 million active accounts on its platform and a growing programmatic advertising... Continue reading »
by Alison Weissbrot // October 22nd, 2019 //
»
Dataxu’s Mike Baker: Scaling A DSP In A New World Dominated By TV

The programmatic ecosystem’s maturation into the television industry happened slowly before speeding up rapidly. Dataxu is a fitting example of the trend. The longstanding demand-side platform (DSP) has reshaped its business and client mix in the past two years. Once a pure-play DSP, dataxu now has supply-side deals that put it in the tech stacks... Continue reading »
by James Hercher // October 10th, 2019 //
»
Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CTV

When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private... Continue reading »
by James Hercher // July 29th, 2019 //
»
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