• PROGRAMMATIC I/O //
  • AdExchanger Awards //
  • Industry Preview //
  • About Us //
  • Contact Us

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Resources
    • Resources
    • Newsletters
  • Events
    • PROGRAMMATIC I/O NY 2019
    • Industry Preview 2020
    • PROGRAMMATIC I/O SF 2020
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
  • Careers
  • Search
Connect

»Chris Kane

Podcast: The Information Advantage

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize... Continue reading »
by Zach Rodgers // November 6th, 2018 //
»
Attribution Blind Spots Are Eating Your Performance

“The Sell Sider” is a column written for the sell side of the digital media community.  Today's column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a... Continue reading »
by AdExchanger // March 2nd, 2018 //
»
Blaming Programmatic: Snapchat Goes To An Old Publisher Script

When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s... Continue reading »
by Alison Weissbrot // November 9th, 2017 //
»
Walled Gardens Pave The Way For Server-Side Measurement

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. Chris will present "Server-Side Attribution" at AdExchanger's upcoming PROGRAMMATIC I/O New York conference on October 25-26. The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook,... Continue reading »
by AdExchanger // September 29th, 2017 //
»
With Latest Safari Release, Apple Fixes Its Cookie Glitch

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. For years, Apple’s Safari browser has endeavored to prevent advertising technology companies from tracking user web browsing behavior via cookies. And for years, ad tech... Continue reading »
by AdExchanger // June 23rd, 2017 //
»
Podcast: Tips For Incremental In-Housing

Welcome to episode No. 20 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. For marketers considering bringing programmatic advertising in-house, Jounce Media founder Chris Kane has a word of advice: Break the process into steps. "There are a lot of ad tech companies that are selling the dream to marketers that you're going... Continue reading »
by Zach Rodgers // March 30th, 2017 //
»
What Your Data Half-Life Says About Your Risk Tolerance

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. AppNexus CEO Brian O’Kelly recently published an authoritative breakdown of the multiple routes by which publishers unintentionally leak data into the hands of bad actors. In the post,... Continue reading »
by AdExchanger // March 3rd, 2017 //
»
The Performance Imperative

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. Marketers love innovation. They love breakthrough design and taking creative risks. They love emerging channels and experimental formats. CFOs do not. CFOs love efficient deployment of capital. They... Continue reading »
by AdExchanger // December 7th, 2016 //
»
The Data Leakage Balancing Act

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling... Continue reading »
by AdExchanger // October 7th, 2016 //
»

Get AdExchanger Newsletters
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals
  • 4 Ways TikTok’s Ad Products Benefited From Competitors’ Mistakes
  • Disney Plus Finally Strikes A Deal With Amazon Fire; Advertisers Are Buying More Ad Tech
  • State Privacy Laws Ignite The Contextual Targeting Opportunity
  • Voters Will See Fewer Political Ads This Year – Thanks To OTT Targeting
Ajax spinner
  • Privacy Policy //
  • Contact Us
© 2019 Access Intelligence, LLC - All Rights Reserved