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»PMG

What Linear TV And AVOD Sellers Can Learn As Their Worlds Collide

As TV networks launch or acquire ad-supported streaming services (AVOD), they have a big opportunity to reinvent the broken ad experience for both viewers and media buyers. And while these networks have the opportunity to bring their AVOD learnings back to linear, the OTT networks can also learn a lesson or two from the linear... Continue reading »
by Alison Weissbrot // July 14th, 2020 //
»
SPO unintended consequences
Doing SPO? Be Aware Of These Unintended Consequences

Supply-path optimization (SPO) has become a selling point for agencies looking to bring value and savings to clients in programmatic. An SPO strategy allows buyers to cut out players in the programmatic supply chain that don’t add value, such as resellers or exchanges that sell only duplicative inventory, while simultaneously funneling more spend toward exchanges... Continue reading »
by Alison Weissbrot // June 30th, 2020 //
»
To Conquer Instagram’s Explore Ads, Storytelling Must Outweigh Revenue

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Carly Carson, director of social at PMG. Instagram’s new addition of ads within its Explore section is yet another way the platform continues to expand inventory opportunities for brands and monetize highly valuable real... Continue reading »
by AdExchanger // July 22nd, 2019 //
»
Scaled Ad Platforms Vs. Smaller Custom Solutions: How To Strike The Right Balance

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Justin Scarborough, programmatic media director at PMG. As programmatic media enters its second decade – and a wave of consolidation, fire sales and amalgamations of ad tech stacks change the... Continue reading »
by AdExchanger // November 16th, 2018 //
»
Four Reasons Why Agencies Are Working With Fewer DSPs

As media agencies become more skilled at programmatic buying, they’re working with fewer demand-side platforms (DSPs) than ever before. According to Pathmatics, advertisers have cut the number of DSPs they work with by 40% over the past two years, to about four per month on average. In part, that’s because the market is consolidating. Big-name... Continue reading »
by Alison Weissbrot // June 19th, 2018 //
»
Agencies: Google’s Limitation Of DoubleClick ID Will Raise Garden Walls Even Higher

Google’s decision last Friday to limit portability of the DoubleClick ID outside of Google’s ecosystem was done in the name of consumer privacy. But the change will also stunt advertisers’ ability to do cross-platform reach and frequency measurement – unless they’re using Google’s Ads Data Hub. While agency execs support changes to protect consumer privacy,... Continue reading »
by Alison Weissbrot // May 2nd, 2018 //
»
The Top 10 Programmatic Agencies

  By Alison Weissbrot, Sarah Sluis and Kelly Liyakasa Programmatic has transformed the role of the media agency. When programmatic was new, trading desks formed within agencies and holding companies to incubate expertise. As the buying method matured and the trading desk business model came under scrutiny, clients demanded that talent be integrated with their... Continue reading »
by AdExchanger // December 11th, 2017 //
»
 

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