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»Walmart Connect

Walmart Connect Adds A Trio Of Partners With An Eye On Attracting Smaller Advertisers

Walmart Connect, the retailer’s internal media network for search ads and sponsored product listings on Walmart.com, added a trio of partnerships on Tuesday. Retail intelligence company Stackline, performance marketing agency Tinuiti and retail growth agency Harvest Group will now enable buying through Walmart Connect, which rebranded from Walmart Media Group in January. Setting up the... Continue reading »
by Sarah Sluis // March 2nd, 2021 //
»
Walmart DSP Trade Desk
Walmart Taps Trade Desk As Retail Media Heats Up

Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the... Continue reading »
by Sarah Sluis // January 28th, 2021 //
»
 

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