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»Walmart Connect

Comscore Seeking National And Local MRC Accreditation; Walmart Connect Rolling Out A DSP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Shot Across The Bows Comscore is capitalizing on Nielsen’s latest stumble. The company told AdExchanger in an email that it asked to be audited by the MRC for both national and local TV measurement accreditation – a clear dig at Nielsen’s MRC disaccreditation... Continue reading »
by AdExchanger // August 26th, 2021 //
»
Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used... Continue reading »
by James Hercher // July 26th, 2021 //
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Walmart Connect Adds A Trio Of Partners With An Eye On Attracting Smaller Advertisers

Walmart Connect, the retailer’s internal media network for search ads and sponsored product listings on Walmart.com, added a trio of partnerships on Tuesday. Retail intelligence company Stackline, performance marketing agency Tinuiti and retail growth agency Harvest Group will now enable buying through Walmart Connect, which rebranded from Walmart Media Group in January. Setting up the... Continue reading »
by Sarah Sluis // March 2nd, 2021 //
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Walmart DSP Trade Desk
Walmart Taps Trade Desk As Retail Media Heats Up

Walmart is building infrastructure to support its fast-growing retail media business. After more than a year of testing, it settled on a custom-built version of the Trade Desk DSP. AdExchanger first reported last January that Walmart was testing two rival DSPs, the Trade Desk and Xandr. Walmart’s DSP is a separate, walled-off version of the... Continue reading »
by Sarah Sluis // January 28th, 2021 //
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