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»Tim Ware

Targeting, Fraud, Viewability And Completed Views Will Shape The Next Generation Of TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Telaria. In my last column, a little more than a year ago, I outlined the philosophical differences between programmatic TV and digital video buyers. While both... Continue reading »
by AdExchanger // January 25th, 2018 //
»
The Future Of The TV Business Begins And Ends With Measurement

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Tim Ware, vice president of advanced television at Tremor Video. Programmatic TV is among the most highly debated subjects in the media business and perhaps the best example of true convergence we’ve encountered as... Continue reading »
by AdExchanger // October 24th, 2016 //
»

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