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Why Zillow’s CMO Is Leaning Into Advertising, Even As The Real Estate Market Dries Up

It’s difficult to buy or sell homes when everyone is stuck inside. But instead of staying quiet during the coronavirus pandemic, the online real estate resource Zillow wanted its brand to show up. In a situation “where the market is not moving,” at least at the outset of shelter-in-place orders, Zillow’s CMO Aimee Johnson wanted... Continue reading »
by Sarah Sluis // April 22nd, 2020 //
»
Food Innovation Group CRO: In A Noisy Space, Quality Content Wins Over Cheap Scale

When Condé Nast created its Food Innovation Group 14 months ago by combining Bon Appétit and Epicurious, the move gave it enough scale to take on AllRecipes and the Food Network. The group recently sensed an opportunity in the market to focus on short food videos designed for mobile and social audiences. It quickly pounced,... Continue reading »
by Sarah Sluis // January 20th, 2016 //
»
 

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