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»influencers

SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels

Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells customized transparent teeth aligners as an alternative to braces. “You’re always … trying to push your business,” Sheldon said, “because if you can find more efficiency,… Continue reading »
by Allison Schiff // May 13th, 2022 //
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Facebook Works To Attract Top Creators; Puts MRC Audit On Ice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Creator Economy Facebook is trying to woo top content creators. But it’s late to the party and lost its halcyon sheen as the spot for influencers and ecommerce brands, reports The New York Times. YouTube is still the backbone of the video creator… Continue reading »
by AdExchanger // July 13th, 2021 //
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As The Influencer Marketing Industry Expands, Creators And Brands Must Self-Police

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media.   Today’s column is written by Mary Keane-Dawson, group CEO of TAKUMI. Influencers’ role in society is evolving dramatically, particularly in 2020 which has brought a global pandemic, racial unrest and the most volatile… Continue reading »
by AdExchanger // January 4th, 2021 //
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Amazon To Buy Wondery; IAB Offers New Podcast Measurement Guidelines

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of… Continue reading »
by AdExchanger // December 3rd, 2020 //
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Facebook’s Push Into Game Streaming Will Help Sell Ads; Walmart Embraces Experiential

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook’s Game Plan Facebook’s new video game streaming service, launched this week, is part of a big push to sell more ads. Facebook selling more ads? Who woulda thunk it. The service, which allows games to be played from the cloud and streamed directly to a… Continue reading »
by AdExchanger // October 28th, 2020 //
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Twitch Wins As Microsoft Shuts Down Mixer; Amazon Hiring In Linear TV?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ahead Of The Game Facebook was the designated beneficiary earlier this week when Microsoft gave up on the video game streaming platform Mixer, diverting its traffic and accounts to Facebook Gaming. But the big winner here could be Twitch. Mixer lured popular streamers with… Continue reading »
by AdExchanger // June 25th, 2020 //
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Duopoly Dented; Influencers Offer Cash For Brand Follows

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of… Continue reading »
by AdExchanger // April 29th, 2020 //
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DOJ/FTC Vertical Merger Rules Called ‘Too Permissive’; Can Europe Grow Its Own Tech?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do Not Merge A group of antitrust economists filed comments on the new DOJ/FTC draft guidelines for vertical mergers, calling the new draft “excessively permissive” for large companies. Historically, antitrust cases focus on horizontal acquisitions, when a company buys a direct competitor. But old… Continue reading »
by AdExchanger // February 20th, 2020 //
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Whistle’s Recipe For Success: Mobile-First, Multiplatform, Made To Order

The watchword at entertainment and sports media company Whistle is distribution. “We go direct-to-consumer on whichever platforms our audience prefers to do their watching,” said Alison Meyer, who leads brand marketing solutions at Whistle. Originally known for its influencer-led sports content, Whistle has since branched out into lifestyle, humor and general entertainment – anything “positive and… Continue reading »
by Allison Schiff // December 20th, 2019 //
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All About TikTok: An Advertiser’s Guide To The Fast-Growing Video App

TikTok isn’t developed enough yet to be a fully-fledged contender for ad dollars, but it’s growing like #area51, and advertisers have finally noticed the short-form video app. Roughly 60% of the app’s 26.5 million monthly active users in the US are between 16 and 24, according to a TikTok pitch deck circulated to US ad… Continue reading »
by Allison Schiff // July 24th, 2019 //
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