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»AWS

Third-Party, Direct Or In-House: Which Clean Room Is Right For You?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by St. Clair McLean, VP of infrastructure and security at Alliant. With more eyes on consumer privacy than ever before, data clean rooms have become one of the hottest technologies in… Continue reading »
by AdExchanger Guest Columnist // June 28th, 2022 //
»
Ad Tech Execs Head To Walled Gardens; Is It Finally AVOD’s Time To Shine?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She… Continue reading »
by AdExchanger // April 19th, 2022 //
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The New Normal Is Actually … The Same Old Normal; Can Europe Deworm The Apple?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spare Me Your Change Welcome to the new normal!  Actually, forget the exclamation mark. It’s the same old normal.  There are countless examples of so-called dramatic changes in how people shopped and spent their time throughout 2020 and 2021 – Zoom, Peloton, sweatpants,… Continue reading »
by AdExchanger // March 23rd, 2022 //
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Unilever Reorgs After Nelson Peltz Buys A Stake; Why Don’t Social Nets Follow YouTube’s Ad-Share Model?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports.  Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning… Continue reading »
by AdExchanger // January 26th, 2022 //
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Big Tech Shuts Down Parler; Verve Buys Nexstar’s Video Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler is offline after Amazon kicked it off its servers, reports Business Insider. For those blissfully unaware, Parler’s calling card is its claim that unlike other social media networks, it permits all types of speech. So… Continue reading »
by AdExchanger // January 12th, 2021 //
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Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers

Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data companies as launch partners, including PlaceIQ, Epsilon, Acxiom and Foursquare. Unlike data marketplaces such as those operated by The Trade Desk, Oracle or LiveRamp, the… Continue reading »
by James Hercher // November 15th, 2019 //
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Amazon Expands Its Influence On Video Infrastructure, Releases Publisher Workflow Tools

Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying to… Continue reading »
by Kelly Liyakasa // November 27th, 2017 //
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