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»Andrew Essex

If 'Native' Is The New Advertising, Facebook And Twitter Are The New Networks

Both major publishers like Forbes and startups like Buzzfeed have found there's little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a "debate" on the value or hype of native advertising at the Interactive Advertising... Continue reading »
by David Kaplan // February 26th, 2013 //
»

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