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»Liane Nadeau

Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have expressed relief at Google’s decision to delay the expiration date for third-party cookies, the good news comes with a tinge of frustration for advertisers and agencies who had moved aggressively to alternative IDs. In addition... Continue reading »
by Zach Rodgers // July 1st, 2021 //
»
Fact: third-party cookies are going away ... perhaps alarmist portmanteaus such as “cookie-apocalypse” and “Chrome-ageddon
IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds'
by Allison Schiff // March 10th, 2021 //
»
How Digitas Is Prepping Clients For The Cookieless Future

Preparing for the end of the cookie isn’t just the job of tech companies building alternate solutions. It’s also the job of the agency. “If you’re not taking advantage of this time, you’re doing yourself a disservice,” said Liane Nadeau, SVP and head of precision media at Digitas. While there’s still 18 months left before... Continue reading »
by Sarah Sluis // June 19th, 2020 //
»
 

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