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»First-Party Cookies

Third-party cookies will soon be off the menu.
Spiceology Is Using Safari And Firefox As Its Cookieless Test Kitchens

Third-party cookies will soon be off the menu. But even if 3P cookies weren’t on Chrome’s chopping block, brands would need a strategy to navigate signal loss online, said Chip Overstreet, CEO of Spiceology, a DTC company that sells spices, rubs, flavoring and condiments primarily online. “Even in a world where third-party cookies exist, there’s… Continue reading »

by Allison Schiff // May 20th, 2022 //
»
Facebook And Google Criticized For Scam Ads; Roku And YouTube Quarrel

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Fail The pervasiveness of fake ad schemes on Facebook and Google have left their users “worryingly exposed to scams,” especially because the two giants have failed to crack down on fraudulent activity, even after it has been reported. Or so says the British consumer… Continue reading »

by AdExchanger // April 27th, 2021 //
»
Google Analytics Gets A Major Privacy And Machine Learning-Focused Overhaul

Google is revamping Google Analytics for a world in which privacy plays center stage and identifiers are exiting stage left. The new version of Google Analytics, released on Wednesday, was in beta for more than a year, and will now be the default experience for all users. The updated product includes privacy controls to help… Continue reading »

by Allison Schiff // October 14th, 2020 //
»
Can LiveRamp Survive The Cookie Apocalypse?

Although LiveRamp prefers to publicly minimize its reliance on third-party cookies, those little text files are the glue that connects offline data with web browsing. “Put it like this,” said Ari Paparo, CEO and co-founder of Beeswax. “If cookies disappeared tomorrow, LiveRamp would be very affected.” To be fair, that would be true for most… Continue reading »

by Allison Schiff // March 9th, 2020 //
»
Publishers Are Wary Of New Tech That Wants To Use Their First-Party Cookies

“Just make this little tweak to your page.” With the clock ticking on third-party cookies, publishers will soon be the only part of the ad ecosystem with direct relationships with their readers. Naturally, everyone else wants in on that relationship. Buy-side ad tech has been more aggressive asking publishers to share user data, even as… Continue reading »

by Sarah Sluis // March 6th, 2020 //
»
Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of… Continue reading »

by Sarah Sluis // January 16th, 2020 //
»
A Simple Question No One In Ad Tech Will Answer

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Sarah Sluis, senior editor at AdExchanger. It’s the first in a series of perspectives from AdExchanger’s editorial team.  There’s a question in ad tech that’s been surprisingly difficult to get… Continue reading »

by Sarah Sluis // November 7th, 2019 //
»
Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the… Continue reading »

by Allison Schiff // October 21st, 2019 //
»
Google Chrome Dials Up Browser Privacy Protections In Answer To Safari ITP

Google Chrome is increasing its privacy controls for users and will scramble efforts by third parties to identify users via fingerprinting, making it the last major browser to strengthen its privacy protections for users. The changes, formally unveiled during the Google I/O event Tuesday, will roll out in coming months. Chrome will make it easier… Continue reading »

by Sarah Sluis // May 7th, 2019 //
»
Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed… Continue reading »

by Allison Schiff // October 5th, 2018 //
»
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