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»FCC

Subscription Conniptions; And Why Streaming Platforms Have Issues With Ad Volume

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Death By A Thousand Subscriptions News subscriptions. OK. Entertainment subscriptions, sure. Gaming subscriptions … I can see it.  But subscriptions have now taken over the economy.  This year, Sweetgreen and Taco Bell started testing subscription offers, and Alaska Airlines also began testing a subscription… Continue reading »
by AdExchanger // July 13th, 2022 //
»
Mobile Ad Blocking On The Rise; Meredith Sells Its Local TV Stations For $2.7 Billion

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Chocka-ad-blocker While everyone is freaking about the phaseout of third parties cookies and low IDFA opt-in rates, don’t forget – an estimated 40% of US adults already block online ads on PCs or phones. According to new data from Blockthrough reported by CNET, ad blocking… Continue reading »
by AdExchanger // May 4th, 2021 //
»
Google Releases Second-Ever Advanced TV Report; Supreme Court Lets FCC Relax Media Ownership Rules

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Winning Google Ad Manager’s second annual Advanced TV Inventory Report is out, and surprise! Connected TV was a big winner during the pandemic last year. The report analyzed 35 global advanced TV partners. In Q2 2020 — at the height of the downturn… Continue reading »
by AdExchanger // April 5th, 2021 //
»
New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe… Continue reading »
by AdExchanger // January 25th, 2021 //
»
Brands Lean In To TikTok; FCC May Fine Telcos For Weak Location Data Safeguards

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What Makes It Tik? A story by Bloomberg’s Kurt Wagner and Sarah Frier examines the intense sharing activity on TikTok, where successful marketing campaigns can get billions of views. “This type of virality just does not happen on Instagram or Facebook or YouTube,” said… Continue reading »
by AdExchanger // February 28th, 2020 //
»
FCC Blesses Sprint/T-Mobile Merger; Zuckerberg Defends Political Ads On Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Race To 5G  Sprint and T-Mobile’s $26 billion merger was approved by the Federal Communications Commission on Thursday. The vote came in 3-2 along party lines, with both Democratic commissioners opposing the deal. The companies still face a legal battle from state attorneys… Continue reading »
by AdExchanger // October 18th, 2019 //
»
More Layoffs Hit News Media; Spotify May Spend Big To Acquire Gimlet

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The New News News industry downsizing continued last week with layoffs at Vice and buyouts at McClatchy, close on the heels of similar painful cuts at BuzzFeed, Verizon Media and Gannett. “We are changing the size of the workforce to align with the revenue,”… Continue reading »
by AdExchanger // February 4th, 2019 //
»
CBS Keeps Playing Chicken With Nielsen; Facebook Spends Millions On Ads To Conquer Voice

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadcast Impasse CBS will be without Nielsen ratings after failing to renew a contract that expired on Monday. The dispute began six months ago over pricing, with CBS, which spent $100 million with Nielsen last year, demanding fairer terms and arguing that the metrics… Continue reading »
by AdExchanger // January 4th, 2019 //
»
Spectrum Auctions Add Fuel To Telco Merger Mania; TV Ads Perform For TripAdvisor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Once, Going Twice … Later this year the FCC will hold two wireless-airwave auctions – the mechanism for telcos to license broadband spectrum from the government – and the Sept. 18 deadline for applicants is heating up the already boiling media M&A market.… Continue reading »
by AdExchanger // August 6th, 2018 //
»
Industry Preview: FCC Commish O’Rielly Defends The End Of Net Neutrality, But The Debate Rages On

Should brands be wary of the net neutrality rollback? Republican FCC Commissioner Michael O’Rielly aimed to put their minds at ease at AdExchanger’s Industry Preview in New York on Wednesday. The FCC, led by Chairman Ajit Pai, voted along party lines to repeal net neutrality in mid-December. The worry is that without rules to disallow… Continue reading »
by Allison Schiff // January 18th, 2018 //
»
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