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»fortnite

DOJ Winding Down Google Investigation; Fortnite Flexes Marketing Muscle

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ducks In A Row The US Justice Department’s antitrust investigation of Google is coming to a close. By the end of July, the DOJ seeks to have final documents and data from competitors that have allegedly been hurt by Google’s dominance in online advertising,... Continue reading »
by AdExchanger // June 29th, 2020 //
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Google Content Removal System Gamed; A Key Moment For Ad-Supported TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Copyright Or Wrong Google’s content removal system is being gamed by bad actors to remove legitimate news stories that are damaging to companies’ and individuals’ reputations. The 1998 Digital Millennium Copyright Act stipulates that online content aggregators aren’t responsible for copyright violations as long... Continue reading »
by AdExchanger // May 18th, 2020 //
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Upfront Negotiations Update; Gartner’s Findings On COVID-19

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right... Continue reading »
by AdExchanger // May 7th, 2020 //
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Google Blocks A Lot Of Bad Ads; Fortnite Change Creates Opening For Marketers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s... Continue reading »
by AdExchanger // May 1st, 2020 //
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App Stores Have Unshakeable Clout; Is Apple Reconsidering Ads?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit... Continue reading »
by AdExchanger // April 27th, 2020 //
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Majority of Twitch Esports Viewers Use Platform Every Day, Nielsen Report Shows

A Nielsen survey released Thursday suggests esports watchers are a prime target for advertisers, but old strategies won’t work on them. The 2018 Nielsen Esports Fan Insights report includes behavior data from hundreds of esports gamers collected over the last year. These fans watched and participated in games like “League of Legends,” “Overwatch League,” “Fortnite”... Continue reading »
by Rae Paoletta // December 13th, 2018 //
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Spectrum Auctions Add Fuel To Telco Merger Mania; TV Ads Perform For TripAdvisor

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Going Once, Going Twice ... Later this year the FCC will hold two wireless-airwave auctions – the mechanism for telcos to license broadband spectrum from the government – and the Sept. 18 deadline for applicants is heating up the already boiling media M&A market.... Continue reading »
by AdExchanger // August 6th, 2018 //
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Mary Meeker Drops Deck; The Fortnite Juggernaut

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Follow The Trends Mary Meeker delivered her famous “Internet Trends” deck (this one clocking at 294 slides) at Recode’s Code conference Wednesday. Smartphone adoption and internet user growth are slowing, but time spent online continues to rise. US adults spend on average 5.9 hours... Continue reading »
by AdExchanger // May 31st, 2018 //
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