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»Advertiser Perceptions

Advertiser Perceptions DSP Wave Charts The Rise Of Self-Serve Tech

Let us help you serve yourself. That’s the accelerating trend in fast-food chains, car dealerships, remote work life and, yes, in ad tech. The ascendancy of the self-serve DSP is here, according to the latest Advertiser Perceptions DSP wave. The report is based on a survey of 336 brand and agency advertisers who spend at... Continue reading »
by James Hercher // October 14th, 2021 //
»
Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on the CDP market covering... Continue reading »
by Allison Schiff // September 29th, 2021 //
»
Advertiser Perceptions Cookieless Future Report Captures A “Snapshot” Of Industry Evolution

Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and unprepared, according to Advertiser Perceptions’ latest Cookieless Future Report. Based on surveys and interviews taken in April and May of this year, the report practically comes from a different age – but the data is... Continue reading »
by James Hercher // July 20th, 2021 //
»
Google Still Dominates Advertiser Perceptions SSP Report, But The Field Has Toughened

The recent Advertiser Perceptions survey of the SSP market shows that (drumroll ….) Google is still the dominant gateway for online advertising, though publishers are testing and adding other SSPs more than ever. The survey was fielded in February and March of this year, and encompasses 151 publishing execs, each of whom represents a site... Continue reading »
by James Hercher // June 14th, 2021 //
»
Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story

Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted... Continue reading »
by Allison Schiff // January 21st, 2021 //
»
Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report

Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the pandemic transformed the buy side of the advertising business, giving Amazon Publisher Services a huge boost, the sell side saw more of the same. Publishers leaned into the partners they already used and were comfortable... Continue reading »
by Sarah Sluis // January 14th, 2021 //
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Advertiser Perceptions: Google Looms Large Over The ID Resolution Market, But Indies Are Also Making A Splash

Google utterly dominates the identity resolution marketplace, with LiveRamp and Salesforce trailing in the middle distance. That’s according to the most recent Advertiser Perceptions ID resolution marketplace report, which found that most advertisers and agencies (29%) use Google as their primary identity resolution solution. That number drops to 13% apiece for LiveRamp and Salesforce. Amazon,... Continue reading »
by Allison Schiff // January 5th, 2021 //
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Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions... Continue reading »
by Tony Rifilato // December 18th, 2020 //
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Resolving Identity, With Advertiser Perceptions VP Lauren Fisher

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business Intelligence Lauren Fisher walks us through her company’s recent study on identity resolution solutions, sharing insights gleaned from more than 300 advertisers, marketers and agencies in the United... Continue reading »
by Zach Rodgers // November 12th, 2020 //
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The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading »
by Ryan Joe // July 16th, 2020 //
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