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»Advertiser Perceptions

The Big Story: COVID-19 Spikes, Google Rises, Amazon Falls And The Trade Desk Sits Pretty

As COVID-19 cases spike across America, the joyous reopening is on pause. (Unless you’re Disney World, because apparently the virus has no effect on the land of enchantment and childhood dreams.) But having gone through the initial shutdown in March, brands are more prepared this time around. They’re pulling back on some of the more... Continue reading »
by Ryan Joe // July 16th, 2020 //
»
Google Reclaims The DSP Crown In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Amazon over the past year, Google has reasserted its no. 1 status for self-serve, managed service and as advertisers’ preferred platform, according to the Q1 2020 Advertiser Perceptions DSP report released on Monday. The data is based on a survey of 347 brand marketers and agency buyers, split... Continue reading »
by James Hercher // July 13th, 2020 //
»
Google Ad Manager Policy Changes Don’t Hurt Publishers, According To Advertiser Perceptions

Although Google Ad Manager’s policy changes make it a frequent subject of criticism among some publishers, in practice publishers don’t cite these changes as negatively impacting their businesses, according to Advertiser Perceptions’ latest survey of the SSP market. The report polled 150 digital ad sales and operations professionals at sites with more than 3 million... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Thanks To COVID-19, Connected TV Is A Prime Opportunity For Marketers – And Ad Fraud

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Lauren Fisher, vice president of business intelligence at Advertiser Perceptions. The coronavirus outbreak has catapulted connected TV (CTV) into the limelight. What was already considered a promising, premium digital video medium has quickly become... Continue reading »
by AdExchanger // April 20th, 2020 //
»
Social Distancing With Friends: Kevin Mannion

Kevin Mannion is trying to figure out what his clients need right now. As the president and chief strategy officer at business intelligence firm Advertiser Perceptions, Kevin is in constant contact with media buyers and ad tech players who are grappling with how to work with this “new normal, which is not normal.” Kevin’s new... Continue reading »
by Tilde Herrera // April 16th, 2020 //
»
Indie CDPs Need To Do A Way Better Job Explaining Their Value

When it comes to use, familiarity, market share and mindshare in the customer data platform (CDP) ecosystem, the big marketing clouds lead their smaller indie counterparts by a mile. But a peek under the hood reveals a more nuanced story. The marketing clouds are sucking all the air out of the room, but it’s the... Continue reading »
by Allison Schiff // March 10th, 2020 //
»
DMP Market Entering Period Of Volatility, According To Advertiser Perceptions

Marketers aren’t switching off of their DMPs – yet. But they’re considering solutions that are less cost-heavy and more integrated with paid media. DMPs from Oracle, Salesforce and Adobe have always been the most-used platforms in previous Advertiser Perceptions reports, and they still are in the research firm’s latest report, released Wednesday. But their favor... Continue reading »
by Alison Weissbrot // December 18th, 2019 //
»
Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report

Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a challenger to Google. The survey evaluated 18 exchanges via a poll of 155 sales and ops staffers from sites with at least 3 million monthly uniques. Amazon’s sell-side ad tech business rose from eighth last... Continue reading »
by Sarah Sluis // July 16th, 2019 //
»
Salesforce And Adobe Dominate The DMP Space, As Oracle Continues To Slip

If you’re a data-management platform (DMP) and your name isn’t Salesforce or Adobe, it’s starting to get pretty chilly out there. Oracle’s BlueKai DMP is a strong third, while Neustar and Lotame continue to chug along – but Salesforce and Adobe undoubtedly lead the pack, at least when it comes to how advertisers think about... Continue reading »
by Allison Schiff // June 19th, 2019 //
»
The DSP Market Shakeup Starts To Settle In Latest Advertiser Perceptions Report

The demand-side platform (DSP) market has been in flux for the past few years, with the crowded field thinning into a handful of contenders that are “in the money,” said Kevin Mannion, chief strategy officer at the market research firm Advertiser Perceptions. And the DSP market is finally hitting that homestretch. In the latest Advertiser... Continue reading »
by James Hercher // June 12th, 2019 //
»
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