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»One Platform

NBCUniversal Dusts Off Ad-ID Creative Identifier To Reduce Ad Repetition

NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as... Continue reading »
by Tony Rifilato // July 23rd, 2021 //
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News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it... Continue reading »
by AdExchanger // July 16th, 2021 //
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Amazon DSP Submits To An Audit; VideoAmp Raises $75M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Opening The Books Amazon is acquiescing to an audit by the Media Rating Council of the online retailer’s ad tech. Amazon’s demand-side platform saw tremendous growth in Q1 as ad revenue soared nearly 90% year over year. Sponsored Products – Amazon’s cost-per-click product listing... Continue reading »
by AdExchanger // May 19th, 2021 //
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NBCUniversal Flexes Programmatic Peacock And NBCU Identifier At ONE21 Showcase

NBCUniversal’s new data and technology offerings includes the ability to buy programmatically on Peacock for the first time and an NBCU identifier that brings together first-party data across its entertainment brands — including its parks and resorts businesses.  At its ONE21 event on Monday, NBCU mapped out its plan to bolster One Platform — launched... Continue reading »
by Tony Rifilato // March 22nd, 2021 //
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Industry Preview: NBCUniversal’s Krishan Bhatia On The Future Of TV

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by ENGINE Media Exchange. NBCUniversal has aggressively developed technologies designed to help advertisers reach out to audiences across all platforms even before the 2020... Continue reading »
by Ryan Joe // February 16th, 2021 //
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Wait, So NBCU Is Hosting A Developer Conference?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Google has its I/O conference. Facebook has F8. And NBCU has … ONE21? On March 22, NBCU will host a one-hour event devoted to its One Platform initiative, which had its official debut during 2020’s pre-COVID Consumer and Electronics... Continue reading »
by Ryan Joe // February 4th, 2021 //
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NBCU And Twitter Launch Digital Global Partnership In Multiyear Deal

NBCUniversal and Twitter announced a new global partnership on Monday that will make it easier for marketers to reach global audiences by expanding worldwide social inventory and integrating premium content into trending conversations. The multi-year deal expands a national partnership that began in 2013 and will deliver NBCU's premium digital content to Twitter, allowing marketers... Continue reading »
by Tony Rifilato // January 25th, 2021 //
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NBCU Strengthens Partnership With FreeWheel To Power A Linear And Digital Convergence

As consumers increasingly use their living room TVs to watch streaming content via CTV and apps, NBCUniversal has pushed the needle forward with video ad server FreeWheel in what it described as a “landmark” move that will transform the way that NBCU clients buy linear TV advertising from the company. The company said Wednesday that... Continue reading »
by Tony Rifilato // December 2nd, 2020 //
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NBCU Extends International Reach By Adding Sky Inventory To Its Ad Platform

NBCU said Monday it has added inventory from Sky to One Platform, its ad offering where brands can plan, buy, optimize and measure across all of the media company’s linear and digital inventory. Adding Sky’s inventory extends One Platform’s reach to half a million monthly viewers across 160 countries. Buyers can access Sky’s global IP... Continue reading »
by Alison Weissbrot // May 11th, 2020 //
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Here’s How NBCU’s Solution To Unite Its Linear And Digital Inventory Will Work

If there was ever any ambiguity about the extent to which marketers could transact on NBCU’s linear and digital inventory in one fell swoop, consider that confusion lifted. The broadcast giant detailed Tuesday how advertisers could plan, buy and measure via One Platform, which NBCU formally unveiled at CES 2020. Here’s what you need to... Continue reading »
by Ryan Joe // February 25th, 2020 //
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