content creators

Views of Shorts on CTV devices more than doubled last year, people watch more than 1 billion hours of YouTube daily on their TVs – and other fun facts from YouTube’s Brandcast event.

Meta’s NewFronts presentation on Thursday was Reely focused on AI. But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Still Searching TikTok and Instagram want search marketing budgets. But even those megaplatforms face a long road before they can catch up to true search players Google and Amazon, Ad Age reports. Search advertising typically identifies people who are about ready to buy. […]

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

Unity will merge with ironSource in an all stock transaction that values the latter at $4.4 billion. The companies expect the merger to help deliver a $1 billion run rate by the end of 2024 and $300 million in annual EBITDA synergies the year after that.

“The best way for us to deal with this is not to complain, but to partner with the ecosystem,” says Alvin Bowles, Meta’s VP of business ecosystem partnerships. AdExchanger caught up with Bowles to talk about the metaverse, Facebook haters, the $10 billion in revenue set to evaporate due to Apple ATT and the rise of TikTok.

Brands and their agencies have been declaring their DEI pledges from the rooftops. But how much of that money is actually going to BIPOC (Black, indigenous, people of color) influencers and creators?

The Fortresses Of Anti-Solitude It’s worth reading at length, but a Q&A between Ben Thompson of Stratechery and Eric Seufert, writer of Mobile Dev Memo, elaborates on platform advertising dynamics, particularly for self-attributing networks like Facebook, Snapchat and Apple.  Will ATT and Apple’s privacy policies prove more damaging than expected to platforms like Facebook or […]

There’s no denying climate change – on YouTube and in Google ads, at least. On Thursday, a week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy to prohibit the monetization of content that denies the existence of or effects related to climate change as agreed upon by authoritative scientific consensus. Think […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a […]