Thinking Outside The Chumbox; Divine Inspiration
NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social video than TV.
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Evan Shapiro
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This Year’s Upfront Results Showcase Netflix’s Lack Of Transparency
Netflix shared no specifics regarding the spend commitments that came out of this year’s upfronts. The TV ad industry wants more.
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Smart TV Makers Try Alt IDs; Podcast Ad Revenue Slumps
Smart TV makers are starting to adopt The Trade Desk’s UID 2.0. Plus: Podcast advertising revenue growth slows down.
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Will Congress Pass Kids Privacy Laws This Week?; Stop Demonizing Paid Traffic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bill Rush Congress is scrambling to pass new children’s online privacy laws by Friday. The IAB and other organizations are voicing their opposition. Since late last week, senators have proposed three bills as amendments to the unrelated Federal Aviation Administration (FAA) Reauthorization Act, a […]
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Price Drops Are Part Of The Streaming Profitability Picture
Streamers take Black Friday as an opportunity to slash prices and get more customers to sign up for ad-supported viewing.