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»NBC Sports

With Sports On Hold, The Drone Racing League Is Flying High With Marketing Partners And A Broadcast Deal

Professional drone racing is a sport for our socially distanced world. Pilots race remotely wearing goggles that provide a first-person view from their drones as they whizz around 3D courses in neon lit arenas and outdoor tracks at nearly 100 miles per hour. But drone racing was gaining momentum with viewers and marketers before COVID-19... Continue reading »
by Allison Schiff // May 15th, 2020 //
»
Soccer Video Network KICK Aims To Sweep The Traditional Sports Broadcast

Judging by the billions of dollars spent on World Cup advertising alone, the game of soccer commands a maniacal fan and brand following. Global soccer video platform KICK, which launched as early YouTube multichannel network “KICKTV” in 2012, wants to capitalize on that craze with an eye toward reaching millennial soccer fans with cross-platform video.... Continue reading »
by Kelly Liyakasa // April 28th, 2016 //
»
Although Pro Sports Moves Fast, The NFL And NBC Sports Take It Slow In Digital

Let’s be honest: For all of its success as a business, it’s hard to be impressed with the NFL’s digital presence. Good luck using its overdesigned, slow-loading website to find video highlights of your favorite team’s last game. But little by little, the NFL has opened up its assets to digital experimentation. In January, it... Continue reading »
by Ryan Joe // October 5th, 2015 //
»
Taking Risks and Going Big: Leveraging Content Across Digital

While the Wednesday morning keynote at the Adobe Digital Marketing Summit focused on a mega-demo of the new Adobe Marketing Cloud, the Thursday session took a big picture view, with NASCAR, adventure seeker Felix Baumgartner, NBC Sports, and Khan Academy sharing stories of challenges overcome and lessons learned. Taking Risks Baumgartner, who jumped from the edge of... Continue reading »
by Kimberly Maul // March 8th, 2013 //
»
 

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