Ongoing Strikes Ding Roku’s Advertising Growth While Accounts Boom
Roku’s mid-year finances reveal mixed signals. Active accounts are up, but the ongoing writers’ strike is causing advertising growth to stagnate.
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Measurement And The Macroenvironment: The Two M’s Slowing Down This Year’s Upfront Spending
This year, TV upfront spend will likely be softer, and buyers will be slower to make long-term commitments. Consider it a plateau.
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The Not-So-Mysterious Advertising Slump; A Crisis Of Legitimacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slump Bump When the economy goes south, the ad industry goes south-er, writes Peter Kafka at Vox. It was true during the 2008 recession as well as in 2020, when the pandemic hit and businesses pulled the emergency break on ad budgets. Now, ad-based […]