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»Kantar

Alma Ad Agency Co-President Wants Marketers To Invest In Multicultural Campaigns

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer).… Continue reading »

by Tony Rifilato // September 17th, 2021 //
»
TV Ad Spend Tanked In 2020; Facebook Signs Content Deals In Australia

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hyperlocal Hyperdrive TV advertising was hit hard by the COVID-19 pandemic. According to market and media research firm Kantar, TV advertising experienced a 9% drop to $66.8 billion in 2020. Only spot TV advertising witnessed an uptick in ad dollars last year. Cable TV,… Continue reading »

by AdExchanger // March 1st, 2021 //
»
What do you expect after the election from a paid media standpoint if Biden wins or if Trump wins?
What Will Happen To Paid Media After The Election?

As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it’s all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom,… Continue reading »

by Allison Schiff // November 3rd, 2020 //
»
If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year with a focus on video.
Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on… Continue reading »

by Allison Schiff // October 29th, 2020 //
»
AdWanted Acquires SRDS From Bain-Owned Kantar To Help Print Pubs Do Data-Driven Ad Sales

M&A is at an all-time low due to coronavirus fears, but some deals are getting done even in challenged sectors. On Tuesday, Bain Capital divested itself of SRDS, a 101-year-old business within Kantar that compiles contact info, audience insights and ad rates for more than 6,700 B2B and consumer-facing US-based traditional media sources. The acquirer… Continue reading »

by Allison Schiff // April 1st, 2020 //
»
Google’s Exchange Bidding Is Now ‘Open Bidding’; Market Researchers Slip

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ‘Open’-ing Up? Google renamed its exchange bidding product to “open bidding.” The name mirrors AdMob’s open bidding, Google said in a blog post. Google’s exchange bidding – its answer to header bidding – made headlines this summer as Google tussled with The Trade Desk… Continue reading »

by AdExchanger // August 27th, 2019 //
»
With Bain Capital Writing The Checks, Kantar Plans To Acquire New Capabilities

Kantar didn’t have much flexibility under WPP to buy companies and solutions to modernize its traditional market research business. “We’ve been out of the market for three or four years,” said Kantar CEO Eric Salama on a press call held Thursday to provide an update on its strategy under its new owner Bain Capital. But… Continue reading »

by Alison Weissbrot // August 1st, 2019 //
»
Bain Capital To Buy Majority Stake In WPP’s Kantar For $4 Billion

WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values the company at around $4 billion. Read the release. The news marks the end of a months-long bidding process that involved Apollo Global Management and Vista Partners. Bloomberg reported earlier in July that Bain had… Continue reading »

by Alison Weissbrot // July 12th, 2019 //
»
Apple News Plus A Bust For Publishers; Bain Wants To Acquire WPP’s Kantar

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Crab Apples Apple News Plus, the $10 per-month news bundle Apple launched in March, is headed back to the drawing board after a rough debut. Revenue from the service is split 50/50, with half going to Apple and publishers splitting the other half based… Continue reading »

by AdExchanger // July 2nd, 2019 //
»
WPP Q3 Worse Than Feared, Kantar Officially For Sale

Something is wrong with WPP Group – or, perhaps, many somethings. On its Q3 call with investors Thursday, management detailed a list of ailments longer than that of a septuagenarian overdue for his physical. North America? “Further weakening.” Creative agencies? “Doing poorly.” Account losses? As bad as you’ve heard. Revenue was down .8%, and the… Continue reading »

by Zach Rodgers // October 25th, 2018 //
»
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