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»unilever

The Guardian Kills It On Membership; Presidential Candidate Tulsi Gabbard Sues Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like... Continue reading »
by AdExchanger // July 26th, 2019 //
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How Unilever Navigates A Messy Media Landscape

CPG giant Unilever has 400 brands in its portfolio. Multiply that by a fragmented media landscape, an international consumer base and a crowded vendor ecosystem and it’s fair to say that Unilever’s global media manager, Luis Di Como, has a complex job. Unilever, in Di Como’s view, has four main challenges when it comes to... Continue reading »
by Alison Weissbrot // June 18th, 2019 //
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Agencies Laud Unilever's Retiring CMO Keith Weed

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. It... Continue reading »
by James Hercher // December 7th, 2018 //
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Unilever's Keith Weed To Retire; MediaMath Conducts Layoffs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPG OG Unilever CMO Keith Weed will retire next May, the company said Thursday. Weed has been at Unilever for more than 35 years, and held the top marketing and communications position since 2010. News of Weed’s departure comes shortly after Unilever named Alan... Continue reading »
by AdExchanger // December 7th, 2018 //
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The Good News On Facebook's Latest Hack; Brands Adjust Influencer Strategies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal reports. “We have now analyzed our logs for all third-party apps installed or logged during... Continue reading »
by AdExchanger // October 4th, 2018 //
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Data Driven And Daring: The 10 Boldest Marketers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have to... Continue reading »
by AdExchanger // June 29th, 2018 //
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CPGs Focus On Marketing In Tough US Retail Landscape

The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup... Continue reading »
by James Hercher // February 27th, 2018 //
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Unilever CMO Keith Weed Demands Ad Platforms Make “A Positive Contribution To Society”

In an early draft of his prepared remarks at the IAB Annual Leadership Meeting on Monday, Unilever CMO Keith Weed threatened to stop advertising on digital platforms that “do not make a positive contribution to society.” But when he actually took the stage in Palm Desert, Calif., a few hours later, Weed struck a softer... Continue reading »
by Ryan Joe // February 12th, 2018 //
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CPG Ad Cuts Raise Tough Questions For Digital Media

The largest advertisers in the world are still dead set on cutting advertising costs and reducing agency fees. On earnings call after earnings call in the past week, consumer packaged goods (CPG) companies sent a clear message to the ad industry: The belt is tightening. On Thursday, Procter & Gamble CEO Jon Moeller told investors... Continue reading »
by James Hercher // July 28th, 2017 //
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Will Cannes Look Any Different Next Year?

As agencies struggle to transform under continued fee pressure from clients, executives are reassessing whether descending on the French Riviera for a week of endless rosé and parties on yachts sends the right message about the state of the industry. “If clients are using zero-based budgeting, let's use it for Cannes,” WPP CEO Sir Martin... Continue reading »
by Alison Weissbrot // June 26th, 2017 //
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