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»unilever

Headwinds For DTC Brands; Tailwinds For Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Store Of Value Many direct-to-consumer brands haven’t been able to maintain growth rates or flip to profitability. It’s been more than three years since Unilever dropped $1 billion on the men’s grooming brand Dollar Shave Club, and that business is still losing money, The... Continue reading »
by AdExchanger // December 11th, 2019 //
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Unilever Anoints A CMO; Benioff Talks Up Salesforce CDP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMO++ Unilever has promoted Conny Braams to Chief Digital and Marketing Officer, replacing legendary CMO Keith Weed. Formerly EVP of Unilever Middle Europe, Braams is taking on the position during a time of rapid change in the marketing org. Unilever CEO Alan Jope, a... Continue reading »
by AdExchanger // December 5th, 2019 //
»
‘The Biggest Issue Is Validation’: How Unilever Tackles Influencer Fraud

Most of the information brands have about influencers is flawed. “There’s no validating evidence from the platforms,” said Casey DePalma McCartney, head of PR, influencer marketing and digital engagement at Unilever, at an ANA conference in New York on Thursday. “The biggest issue is validation of the data.” Since Unilever sparked an industry conversation about... Continue reading »
by Alison Weissbrot // November 22nd, 2019 //
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The Guardian Kills It On Membership; Presidential Candidate Tulsi Gabbard Sues Google

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Member Me? It’s been just over a year since The Guardian promoted Lee Glendinning from US director to its first executive editor for membership. It’s been important to have a decision-maker who can bridge the newsroom and the business side of things. “Roles like... Continue reading »
by AdExchanger // July 26th, 2019 //
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How Unilever Navigates A Messy Media Landscape

CPG giant Unilever has 400 brands in its portfolio. Multiply that by a fragmented media landscape, an international consumer base and a crowded vendor ecosystem and it’s fair to say that Unilever’s global media manager, Luis Di Como, has a complex job. Unilever, in Di Como’s view, has four main challenges when it comes to... Continue reading »
by Alison Weissbrot // June 18th, 2019 //
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Agencies Laud Unilever's Retiring CMO Keith Weed

Keith Weed announced Thursday that he will step down from his role as Unilever’s chief marketing and communications officer in April. Weed has worked for Unilever for more than 35 years, the last eight as Unilever’s top marketer. His departure, which he announced in a tweet, has been planned for more than a year. It... Continue reading »
by James Hercher // December 7th, 2018 //
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Unilever's Keith Weed To Retire; MediaMath Conducts Layoffs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CPG OG Unilever CMO Keith Weed will retire next May, the company said Thursday. Weed has been at Unilever for more than 35 years, and held the top marketing and communications position since 2010. News of Weed’s departure comes shortly after Unilever named Alan... Continue reading »
by AdExchanger // December 7th, 2018 //
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The Good News On Facebook's Latest Hack; Brands Adjust Influencer Strategies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hand Over The Keys Facebook has confirmed that last week’s hack affecting 50 million accounts did not extend to third-party apps using the Facebook login, The Wall Street Journal reports. “We have now analyzed our logs for all third-party apps installed or logged during... Continue reading »
by AdExchanger // October 4th, 2018 //
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Data Driven And Daring: The 10 Boldest Marketers

by Allison Schiff, Alison Weissbrot, Sarah Sluis, James Hercher and Ryan Joe Getting a big brand to shift its marketing approach is about as easy as moving a planet out of orbit. Yet, many see the writing on the wall: If they don’t change, consumers will leave them behind. As such, big marketers have to... Continue reading »
by AdExchanger // June 29th, 2018 //
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CPGs Focus On Marketing In Tough US Retail Landscape

The world’s largest consumer product brands are struggling to grow their US businesses. While some of the challenges are macro-economic, like increased transportation costs, the biggest factor is the growth of retail private-label brands, which can’t be acquired or stamped out like startup competitors. Large CPGs are also adjusting to new direct-to-consumer and ad-heavy startup... Continue reading »
by James Hercher // February 27th, 2018 //
»
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