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Ad Net Pulse 360 Rumored To Be Shutting Down

Ad network Pulse 360, a subsidiary of Seevast, is on the brink of shutting down and may have closed its doors already, AdExchanger has learned. Pulse 360 issued a company-wide layoff in April and began looking for a buyer or new investor, according to a former employee who asked to remain anonymous. Pulse 360 founder... Continue reading »
by Judith Aquino // April 30th, 2013 //
»
Cox Digital Solutions Shutters Platform Services, Former Adify Business

Cox Digital Solutions, which houses the white label vertical ad network and ad serving business formerly known as Adify, will no longer offer platform services to outside media companies, the company has told clients. In a letter sent last month to customers, obtained by AdExchanger, Andy Levi director, Publisher Operations at CDS, as part of... Continue reading »
by David Kaplan // March 5th, 2013 //
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LUMA's Terry Kawaja Says Ad Tech Consolidation - Including 'Fails' - Is Here. And It's Good

Terence Kawaja, founder and CEO at LUMA Partners, has surveyed the past few week's notable deals -- demand side platforms MediaMath's acquisition of Akamai's Advertising Decision Solutions (ADS) unit (which his firm helped broker); exchange platform AppNexus' $75 million venture capital funding; and the shuttering of adBrite's exchange business. And he sees the clear formation... Continue reading »
by David Kaplan // February 4th, 2013 //
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AdBrite Shutters Exchange, Sale Talks Continue For Marketplace And IP Assets

AdBrite has shut down its exchange, and says it is close to selling off its other assets: namely, its B2B Marketplace directory and the intellectual property and engineering operations that power the core exchange product. In essence, this means that adBrite as it has been known -- since evolving from an ad network -- will... Continue reading »
by David Kaplan // January 28th, 2013 //
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AdBrite’s Exchange Evolution Riding More Heavily On Video And Mobile

AdBrite morphed into an ad exchange platform four years ago after shifting gears from its ad network beginnings, but the company was never recognized for making the full leap. Back in May, its board decided it was time for a change and brought in former Yahoo/Right Media executive Hardeep Bindra to make the evolution complete.... Continue reading »
by David Kaplan // December 20th, 2012 //
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AdBrite Ad Exchange Differentiates With Transparency And B2B Positioning Says CEO Fanlo

Iggy Fanlo is CEO of AdBrite, an online advertising exchange. The company rolled out new branding and announced video pre-roll inventory was now available in the AdBrite exchange. Read the release. AdExchanger.com: AdBrite has been quiet for the past year - up until now.  Why? IF: We’ve been working feverishly on developing world class capabilities.... Continue reading »
by AdExchanger // October 5th, 2010 //
»
Invite Media On RTB And Online Display Ad Media Buying Today

Demand-side platform Invite Media issued a release today about its real-time biddable inventory sources which include AdBrite, AdMeld and PubMatic. Read the release. Invite Media COO Nat Turner discussed some of the intricacies of online media buying today with AdExchanger.com. AdExchanger.com: You discuss buying "brand-safe" inventory in your release. How do you determine whether inventory... Continue reading »
by AdExchanger // February 1st, 2010 //
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CEO Fanlo Says Real-Time Bidders Integrating On AdBrite; API Due In October

Iggy Fanlo is CEO of AdBrite, an online advertising exchange. How's business at AdBrite? Is the exchange model working? IF: The ad exchange model is very strong. We're seeing incredible results from our targeting algorithms (black boxes). The addition of third party (open architecture) data and targeting algorithms is being implemented and the early results... Continue reading »
by AdExchanger // September 11th, 2009 //
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IDG's Ad Network; Digital Distro With Gas; More Google Exchange Predictions; eXelate Adds Video

Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here. The IDG Ad Network Spencer Ante of Businessweek looks at how traditional print publisher, IDG, has created an ad network that not only sells advertising for its own properties but other non-IDG properties, too, as well as distributes content to those properties. It's a... Continue reading »
by AdExchanger // September 9th, 2009 //
»

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